https://www.etpg.org/
European Test Publishers Group (ETPG) – Interest and Lobbying Group of 27 European Psychological...
The European Test Publishers Group (ETPG) A group of European psychological test publishers ETPG formed in 1991 to... help create an intellectual and...
test publishers
https://digiday.com/media/test-and-learn-as-we-go-publishers-new-mode-of-ad-selling-faces-first-test-as-delta-variant-spreads/
Publishers' new mode of ad selling faces first test as delta variant spreads
Mar 15, 2023 - Though most of the publishers feel like this more flexible, measured approach to deal-making will help avoid a repeat of what happened last spring.
https://permutive.com/what-publishers-need-to-setup-a-first-party-data-test
What publishers need to setup a first-party data test - Permutive
Jul 4, 2025 - Testing is an integral part of building out a first-party audience strategy - follow these simple rules to ensure your tests are valid.
first party datapublishersneedsetup