https://millennialmarketing.com/2010/07/forget-the-cool-factor-focus-on-millennials-needs/
Forget the Cool Factor, Focus on Millennials' Needs - Millennial Marketing
Oct 9, 2015 - Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their...
the cool factorfocus onforgetmillennialsneeds