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https://www.thehoth.com/blog/zero-click-search/
How old is Arnold Schwarzenegger? Punch that question into Google, and you’ll have an immediate answer at the top of the page (along with pictures, his...
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https://www.thehoth.com/seo-blog/
Sep 20, 2025
the hothseoblog
https://www.thehoth.com/case-studies/online-course-seo-case-study/
Oct 17, 2025 - Selling online courses can be a lucrative endeavor. In fact, according to industry averages, you can make anywhere from $1,000 to $10,000 per month by selling...
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https://www.thehoth.com/blog/reviews-and-ai-search/
User reviews on platforms like Google and Yelp have evolved from static reputation markers to multi-faceted trust signals. Here’s how. Before LLMs (large...
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https://www.thehoth.com/steven-gill/
Oct 17, 2025
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https://www.thehoth.com/solutions/insurance-seo/
Oct 16, 2025
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https://www.thehoth.com/blog/hreflang-canonical-tags/
Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags. Improper use of either...
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https://www.thehoth.com/blog/organic-traffic/
Organic search accounts for 53.3% of website traffic across all industries. Beyond that, 23.6% of all eCommerce orders begin with an organic search query – and...
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https://www.thehoth.com/blog/marketing-during-recession/
With a 2025 recession looming, fueled by market instability, trade wars, and general uncertainty, businesses are starting to tighten budgets once again. And...
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https://www.thehoth.com/blog/how-much-does-seo-cost/
Dec 23, 2025 - The search landscape looks radically different from what it did just two years ago. Generative AI Overviews are everywhere you look, and AI search platforms...
how muchsearch optimizationseogsogenerative
https://www.thehoth.com/blog/future-of-digital-pr/
Discover the top Digital PR trends shaping 2025. From AI-driven strategies to personalized outreach, explore how businesses can stay ahead in the evolving PR...
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https://www.thehoth.com/blog/structured-data-for-ai-search/
Jan 28, 2026 - Using structured data for AI search is undeniably a best practice, but it’s not a cure-all or even a true ‘ranking factor.’ Since AEO (answer engine...
structured dataaeostillmatters
https://www.thehoth.com/learn/local/seo/reviews/
Oct 16, 2025 - Which restaurant would you rather go to? A B&B with no online profile, a 3-star rated burger place peppered with dissatisfied customer posts, or a 4.7-star...
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https://www.thehoth.com/blog/seo-for-dentists/
Discover what dental SEO is and how SEO for dentists can help them attract new patients in their area.
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https://www.elitedaily.com/p/will-the-mandalorian-go-to-hoth-ilum-in-season-2-the-ice-planet-looks-familiar-34014048
When The Mandalorian premiered on Disney+ last year, fans were anxious to know how the series would fit into the Star Wars universe. Until its arrival, the...
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https://www.thehoth.com/blog/ultimate-guide-to-digital-pr/
Learn strategies to boost visibility, earn backlinks, and grow your online presence through Digital PR.
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https://www.thehoth.com/blog/tag/linking/
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https://www.thehoth.com/learn/local/seo/google-local-maps/
Oct 16, 2025 - Your Google Business Profile (previously known as Google My Business) listing is ground zero for how your business data is displayed on Google in the maps and...
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https://www.thehoth.com/blog/category/uncategorized/
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https://www.thehoth.com/blog/seo-technical-checklist/
Picture this. Imagine that your website is a gorgeous storefront stocked to the brim with products that consumers can’t wait to buy. However, your store is...
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https://www.thehoth.com/learn/content-marketing/content-tools-techniques/
Feb 27, 2026
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https://www.thehoth.com/blog/a-new-way-to-manage-your-orders/
We just launched a brand new order dashboard experience. See what's new!
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https://www.thehoth.com/blog/product/boost/
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https://www.thehoth.com/blog/press-release-distribution/
Are you looking to get the news out about your brand? Using a Press Release is a very popular way to get the story out to the media – but some say that press...
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https://www.thehoth.com/learn/seo/on-page-seo/content-optimization/
Feb 25, 2026 - Learn how to optimize your content for SEO by including freshness, relevancy, keywords, lsi, and more. Get started with this quick guide.
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https://www.thehoth.com/keyword-extraction/
Oct 16, 2025 - How To Use This Tool
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https://www.thehoth.com/blog/author/rachel/
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https://www.thehoth.com/blog/helpful-content-sept-update/
Google launched an update to its Helpful Content Update in September 2023, which is expected to roll out fully by the end of the month. Among the key changes...
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https://www.thehoth.com/learn/seo/link-building/how-to-get-backlinks/
Feb 26, 2026 - Backlinks are still an integral part of any SEO strategy, and they will likely remain that way for many years to come. While some may try to claim you don’t...
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https://www.thehoth.com/blog/advertising-coronavirus/
Tweaking your offers and advertising to meet the current state of affairs can save your business - or even help you grow. Learn how to do it in this article.
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https://www.thehoth.com/learn/local/seo/link-building/
Oct 16, 2025 - Getting links to your website is as important with local SEO as it is with any other type of SEO. Many of the techniques you’d use are similar. This includes...
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https://www.thehoth.com/free-online-logo-maker/
Feb 23, 2026 - Free online logo maker to design and download a custom brand logo in minutes with editable templates and easy tools for businesses, entrepreneurs and...
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https://www.thehoth.com/blog/understanding-the-relationship-between-search-algorithms-and-llms/
Dec 11, 2025 - There’s been a lot of talk online about generative AI systems replacing search engines, but the two actually work hand-in-hand. LLMs (large language models)...
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https://www.thehoth.com/blog/can-ai-generated-content-rank-on-google/
Just a few years ago, most generative AI tools and chatbots were little more than fun novelties. After ChatGPT blew up in late 2022, it proved that AI had...
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https://www.thehoth.com/ryan-pantaleano/
Nov 17, 2025
the hothmeetryan
https://www.thehoth.com/learn/local/seo/ranking-factors/
Oct 16, 2025 - Local SEO is quickly becoming one of the most important parts of SEO and improving the traffic of local companies and small businesses. In fact, studies...
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https://www.thehoth.com/case-studies/event-conference-seo/
Oct 16, 2025 - Planning a large event is no joke. It takes a ton of phone calls, emails, vendor comparisons, logistics, and sheer will to make an outstanding event a reality....
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https://www.thehoth.com/blog/nerdwallet-seo/
NerdWallet is dominating in organic search with content marketing. In this article we're covering their exact strategy and how you can do this for your site.
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https://www.thehoth.com/blog/saas-technical-seo/
The software-as-a–service (SaaS) business model has been booming for many years now, and that’s only set to intensify over the next decade. By the end of this...
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https://www.thehoth.com/terms-of-service/
Oct 7, 2025 - Your Acceptance Welcome to the Terms of Use for Next Net. This is an agreement (“Agreement”) between Next Net Media LLC and its affiliates and subsidiaries...
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https://www.thehoth.com/case-studies/water-company-link-building/
Oct 22, 2025 - Links are one of Google’s top search ranking factors and that’s exactly why we offer clients multiple products to get them more. Businesses can go it alone...
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https://www.thehoth.com/case-studies/securing-a-2k-traffic-value-for-fitness-e-commerce-store/
Oct 23, 2025 - No matter what you sell, the e-commerce space is incredibly competitive. First, you’ll always have to compete with Amazon, the e-commerce behemoth that sells...
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https://www.thehoth.com/blog/chatgpt-keyword-research/
ChatGPT has taken the world by storm ever since it came out, as it surpassed the 1-million user mark within 5 days of its release. Why is it so popular?...
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https://www.thehoth.com/blog/category/hoth-life-video-series/
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https://www.thehoth.com/blog/commerce-technical-seo/
Uncover the specifics of E-commerce technical SEO and how they affect your online store’s performance on search engines.
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https://www.thehoth.com/blog/google-my-business-verification/
Follow this step-by-step guide to verify your Google Business Profile or Google Business Profile and learn how to optimize your listing after verification.
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https://www.thehoth.com/blog/curated-content/
Learn how to curate content to strengthen your own social presence and build your brand authority.
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https://www.thehoth.com/locations/phoenix-seo-company/
Oct 24, 2025
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https://www.thehoth.com/learn/content-marketing/basics/guest-blogging/
Feb 27, 2026 - Did you know that 60% of marketers report that content marketing such as guest blogging generates leads? Whether you are just starting out, or an already...
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https://www.thehoth.com/link-building-service/
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https://www.thehoth.com/blog/what-is-an-seo-specialist/
Understand the role and responsibilities of an SEO specialist, including what they do and how the role can help companies get higher search rankings and boost...
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https://www.thehoth.com/google-update-history/
2024 Updates December 19th, 2024: December 2024 Spam Update The day after the December Core Update came to an end, Google announced a new spam update. The...
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https://www.thehoth.com/local-digital-marketing/
Oct 16, 2025
digital marketingthe hothlocal
https://www.thehoth.com/blog/ai-generated-content/
AI writing tools make it easier than ever to publish lots of content, but does it actually rank on Google? Moreover, will producing AI-generated content...
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https://www.thehoth.com/blog/marketing-funnel/
How effective is your marketing funnel? That’s a question 68% of marketers need help answering, as they don’t actively measure their marketing funnels. In...
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https://www.thehoth.com/blog/how-long-does-seo-take-to-work/
You optimized your website but you're not sure if its working. Read this to find out how long does SEO take to work.
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https://www.thehoth.com/blog/googles-ai-overviews/
As of March 5th, 2025, AI Overviews have received a Gemini 2.0 overhaul and will begin appearing to more people – but what does this mean for SEO? While Google...
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https://www.thehoth.com/blog/category/conversion-rate-optimization/
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https://www.thehoth.com/courtney-fitzgerald/
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https://www.thehoth.com/blog/dofollow-vs-nofollow-links/
You may have heard that backlinks act as credibility votes on Google (heck, we mention it on this blog all the time). However, this mainly applies to dofollow...
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https://www.thehoth.com/products/
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https://www.thehoth.com/blog/seo-vs-sem/
Wondering what the difference is between SEO and SEM? Take a look at this rundown to find out all you need to know about the differences between SEO and SEM.
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https://www.thehoth.com/blog/google-business-profile/
Google recently updated GMB to be called Google Business Profile. Read about how this affects local SEO here.
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https://www.thehoth.com/blog/large-language-models/
Nov 14, 2025 - If Google is a buffet, AI search is a curated menu. By that, we mean Google’s organic results function like a content buffet. There are 10 results per page,...
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https://www.thehoth.com/locations/chicago-seo-company/
Oct 24, 2025
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https://www.thehoth.com/blog/affiliate-marketing/
Most people don't know that you can make money online without ever creating a single product. The answer is through affiliate marketing.
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https://www.thehoth.com/blog/social-media-listening/
Social media listening helps you discover what customers and prospects are saying across social platforms. Learn how to use social listening with this guide.
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https://www.thehoth.com/case-studies/seo-audit-121-increase-in-traffic-for-online-apparel-store/
Oct 23, 2025 - This case study analyzes how we achieved a 121% traffic increase and a 3-point Domain Rating (DR) for a client in just 3 months through a technical SEO audit....
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https://www.thehoth.com/blog/infographics-for-seo/
Learn how infographics drive traffic, improve rankings, and simplify complex information. Get expert tips on design, optimization, and promotion.
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https://www.thehoth.com/blog/keyword-research-semrush/
There’s a good reason Semrush has nearly 500K active users–it’s one of the most in-depth, no-holds-barred keyword research tools around. Content marketers can...
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https://www.thehoth.com/learn/seo/link-building/anchor-text/?
Writing good Anchor Text is vital to any digital marketing or Search Engine Optimization (SEO) strategy. There are some essentials, and some rules of thumb,...
what isanchor textthe hoth
https://www.thehoth.com/blog/digital-pr-topical-authority/
Achieving strong topical authority in your niche is a powerful SEO position to hold, but it takes a lot of work to get there. Topical authority refers to the...
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https://www.thehoth.com/blog/the-medic-update-aftermath/
As Google continues to roll out the Medic update in late 2018, we cover actionable tips to help prevent and recover from lost rankings. Click here!
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https://www.thehoth.com/blog/social-media-content-creation/
Learn how to get unstuck and transform your social media content creation game with our actionable tips and real-life examples.
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https://www.thehoth.com/blog/product/lmb/
Oct 27, 2025
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https://www.thehoth.com/blog/using-ai-for-digital-pr/
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception....
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https://www.thehoth.com/blog/blog-audit/
It is absolutely vital to take time to assess pre-existing blog content. In fact, according to the Content Marketing Institute, 80% of marketing content goes...
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https://www.thehoth.com/solutions/gaming-marketing/
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https://www.thehoth.com/blog/one-page-website-seo/
Highrise IQ was able to increase product sign-ups by 37.5% by switching from a traditional website to a long-form, one-page website. Their findings are proof...
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https://www.thehoth.com/case-studies/vacation-shuttle-seo-case-study/
Our clients are very important to us. We get to know them, understand their business goals, and do whatever is in our power to help them succeed. It doesn’t...
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https://www.thehoth.com/blog/generative-search-optimization-gso/
Imagine if AI platforms like ChatGPT and Perplexity began recommending your products and citing your content to your target audience. It would be like having...
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https://www.thehoth.com/case-studies/landscaping-seo/
Oct 14, 2025 - Most landscape supply companies are both B2C (business-to-consumer) and B2B (business-to-business). On any given day, they may sell decorative stones to a...
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https://www.thehoth.com/learn/content-marketing/basics/examples/
Oct 16, 2025 - Despite all the information available about content marketing, many large and small businesses still struggle with forming an effective strategy. Whether you...
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https://www.thehoth.com/blog/link-building-plan/
What most people don't know is that you can get more traffic without building more links. With this SEO link building plan, you're set up for success!
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https://www.thehoth.com/blog/product/link-insertions/
Oct 27, 2025
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https://www.thehoth.com/blog/category/grow-your-business/
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https://www.thehoth.com/blog/tiktok-ads-examples/
TikTok is quickly becoming a vital marketing channel for brands. Use these 10 TikTok ad examples as inspiration to launch your own TikTok campaigns.
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https://www.thehoth.com/case-studies/cleaning-equipment-seo/
Oct 23, 2025 - Cleaning equipment companies face a unique challenge when it comes to SEO. For one, their business is typically local, so they must apply the tenets of local...
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https://www.thehoth.com/learn/content-marketing/
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https://www.thehoth.com/blog/local-seo-updates/
2022 has been an eventful year for SEO. Mobile-first indexing entered its final stages, Google revised its 20-year-old Webmaster Guidelines (renaming them...
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https://www.thehoth.com/case-studies/orthodontics-seo-case-study/
Oct 23, 2025 - Google “orthodontist” or “dentist” in your city and there are probably a dozen or more different practices to choose from, and most of them, if not all, have...
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https://www.thehoth.com/blog/google-ends-continuous-scroll/
If you’ve searched for anything on Google in the past week, you may have come across an old friend: That’s right; pagination has returned to Google’s search...
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https://www.thehoth.com/locations/st-louis-seo-company/
Oct 24, 2025
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https://www.thehoth.com/learn/local/seo/local-citations/
Oct 16, 2025 - There are many ways to boost and improve your online presence and in-person foot traffic, and local citations are just the thing to give your business the...
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https://www.thehoth.com/blog/tag/marketing-tools/
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https://www.thehoth.com/blog/high-authority-backlinks/
Don't just build backlinks, build relevant ones! Discover 2024's best techniques for earning links that boost your niche authority and SEO.
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https://www.thehoth.com/case-studies/hvac-seo/
Oct 14, 2025 - If one thing’s clear, it’s that the HVAC industry isn’t going anywhere. Each year, Americans spend over $10 billion on HVAC repair and maintenance services, so...
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https://www.thehoth.com/blog/how-to-nurture-leads/
Want to learn more about how to nurture leads that come into your pipeline? Read everything you need to know here.
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