https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-branding-in-a-hyperconnected-world/
Press Release from the Journal of Marketing: Branding in a Hyperconnected World - American...
Nov 15, 2022 - A hyperconnected world is changing the role and management of brands. New theories and models are needed to account for these changes.
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https://www.ama.org/press-releases/understanding-customer-participation-the-secret-to-seeking-feedback-for-subscription-boxes/
Press Release From the Journal of Marketing: Understanding Customer Participation: The Secret to...
Feb 7, 2023 - Researchers from San Diego State University, Rutgers University, and Vienna University of Economics and Business published a new Journal of Marketing article...
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https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-is-less-more-or-is-less-sometimes-less-examining-the-consumer-trend-toward-minimalist-packaging-in-consumable-products/
Press Release From the Journal of Marketing: Is Less More? Or is Less Sometimes Less? Examining the...
Sep 25, 2023 - Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article...
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