https://scholarlycommons.law.wlu.edu/wlulr/vol75/iss1/11/
"Reconciling the Lanham Act and the FDCA: A Comment on Chris Hurley’s N" by Christopher B. Seaman
By Christopher B. Seaman, Published on 01/01/18
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https://malloylaw.com/gatorade-s-use-of-sports-fuel-deemed-fair-use-under-the-lanham-act/
Gatorade’s Use of “Sports Fuel” Deemed Fair Use Under the Lanham Act - Malloy & Malloy, P.L.
Aug 12, 2019 - The Seventh Circuit Court of Appeals recently held that Gatorade’s use of the phrase, “Gatorade The Sports Fuel Company,” constitutes fair use under the Lanham...
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https://www.trademarkengine.com/blog/false-endorsement-unfair-competition/
False Endorsement & Unfair Competition Under the Lanham Act
Sep 18, 2026 - Someone using your name or brand without permission? Learn how Lanham Act Section 43(a) and FTC rules protect you from false endorsement and unfair competition.
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