https://grady.uga.edu/research/proteus-effect-narcissism-consumer-behavior/
The Proteus Effect, narcissism, and consumer behavior. - Grady
Sep 18, 2023 - Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects...
the proteus effectconsumer behaviornarcissismgrady