https://www.wvik.org/2005-08-01/u-s-companies-and-the-substance-of-style
U.S. Companies and 'The Substance of Style' | WVIK, Quad Cities NPR
May 13, 2022 - Virginia Postrel, author of The Substance of Style talks about the importance of design and how companies like Apple became successful on that concept.
the substance of style