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https://blog.openx.com/category/addressability/
Addressability Archives | TheXchange
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https://blog.openx.com/from-inputs-to-outcomes-part-i-optimizating-before-the-bid/
From Inputs to Outcomes, Part I: Optimizating Before the Bid | TheXchange
Apr 11, 2026 - Learn how AI-driven, upstream supply shaping helped Butler/Till, SWYM.ai, and OpenX reduce CPA by 57% across 18 U.S. markets by shaping programmatic buys...
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https://blog.openx.com/category/brands-and-agencies/
Brands & Agencies Archives | TheXchange
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https://blog.openx.com/openxselect-data-marketplace-greater-control-for-more-effective-supply-side-targeting/
OpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side Targeting | TheXchange
Apr 11, 2026 - Discover how OpenXSelect Data Marketplace helps buyers build data-driven audiences with 40,000+ third-party segments, transparent pricing, and scalable...
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https://blog.openx.com/category/responsibility/
Responsibility Archives | TheXchange
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https://blog.openx.com/unlocking-campaign-performance-in-news-cannes-lions-2025/
Unlocking Campaign Performance in News: Cannes Lions 2025 | TheXchange
Jul 2, 2025 - Explore key insights from Cannes Lions 2025 on enhancing campaign performance in news media. Learn how OpenX’s supply-side targeting solutions address brand...
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