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https://www.pymnts.com/cpi-posts/techreg-chronicle-tracking-based-advertising/
TechREG® Chronicle – Tracking-Based Advertising
Nov 24, 2025 - Dear Readers, This Chronicle takes a direct look at tracking-based advertising (“TBA”) — a model that has for some time powered the digital economy
tracking based advertising
https://www.pymnts.com/cpi-posts/the-consent-paradox-or-why-tracking-based-advertising-is-structurally-unlawful-under-eu-law/
The Consent Paradox or Why Tracking-Based Advertising is Structurally Unlawful Under EU Law
Nov 24, 2025 - This short paper argues that tracking-based advertising (“TBA”) is becoming structurally unlawful under the GDPR. While consent is formally recognized as
tracking based advertising
https://www.pymnts.com/cpi-posts/ai-agents-as-force-multiplier-of-tracking-based-advertising-harm/
“AI Agents” as Force Multiplier of Tracking-Based Advertising Harm
Nov 24, 2025 - This paper analyzes how AI agents serve as force multipliers for the existing harms of surveillance-based advertising, transforming an already problematic
tracking based advertising
https://www.pymnts.com/cpi-posts/tracking-based-advertising-after-apples-app-tracking-transparency-firm-level-evidence-and-policy-implications/
Tracking-Based Advertising After Apple’s App Tracking Transparency: Firm-Level Evidence and...
tracking based advertisingapp