https://trademarklawauthority.com/trademark-distinctiveness/
Trademark Distinctiveness: From Generic to Fanciful Marks
Trademark distinctiveness determines whether a word, phrase, symbol, or design qualifies for legal protection as a source identifier under U.S. federal law....
trademark distinctivenessgenericfancifulmarks
https://legalblogs.wolterskluwer.com/trademark-blog/oreo-case-in-spain-genuine-use-of-3d-trademark-not-recognised-due-to-distinctiveness-of-word-mark/
Oreo case in Spain: Genuine use of 3D trademark not recognised due to distinctiveness of word mark...
According to the Spanish Supreme Court, three-dimensional marks consisting of the shape of the product or its packaging are not considered to be genuinely used...
https://legalblogs.wolterskluwer.com/trademark-blog/tag/taking-advantage-of-distinctiveness/
taking advantage of distinctiveness | Tags | Kluwer Trademark Blog
taking advantagedistinctivenesstagskluwertrademark