https://www.latimes.com/sports/ucla/newsletter/2025-08-11/ucla-bruins-football-rose-bowl
UCLA Unlocked: A live bear mascot and other fun suggestions to fill Rose Bowl - Los Angeles Times
Aug 11, 2025 - Every man, woman and child deserves only the best fan experience at the Rose Bowl. Too few are getting it.
los angeles timesucla unlockedother funrose bowllive