https://kypseli.ouc.ac.cy/entities/publication/c5c3ceec-989a-4d05-a147-bd9f5499857c
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing...
Purpose: The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues...
unethical marketingculturaldriverstrustoutcomes