https://www.braze.com/resources/articles/uninstall-tracking-the-mobile-engagement-kpi-you-cant-afford-to-ignore
Uninstall Tracking: The Mobile Engagement KPI You Can't Afford to Ignore
While figuring out how to hold onto more mobile users can be a challenge, the first step in making it happen and improving your customer engagement outcomes is...
uninstall trackingmobile engagement