https://www.techtarget.com/searchsoftwarequality/tip/The-future-of-UX-research-Measure-the-unquantifiable
The future of UX research: Measure the unquantifiable | TechTarget
To prepare for the future of UX measurement, adopt emotional analytics and qualitative research metrics, and understand how application capabilities affect UX...
the future ofux researchmeasuretechtarget
https://www.theuq.com/
The Unquantifiable
The Unquantifiable. Exists in the space between IQ and EQ.