https://techcrunch.com/2008/06/02/toshiba-to-create-upconverting-dvd-players-instead-of-going-blu-ray/
I have an upconverting DVD player that I love. I can watch my SD copy of Transformers at 720p on my Olevia HDTV. While it looks great, it's still not true
dvd playerstoshibacreateupconvertinginstead