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https://www.usf.edu/business/news/2026/04-20-chatbot-empathy-can-worsen-customer-reactions-usf-study.aspx
USF study reveals chatbots with empathy can worsen customer reactions
When a service encounter goes south, customers expect empathy. Hearing an employee say, “I share your frustration,” can calm tensions and rebuild trust. But...
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https://www.usf.edu/news/2026/rethinking-augmented-reality-for-children.aspx
Rethinking augmented reality for children: USF study finds key design gap
Most augmented reality technology is designed for adults, often overlooking how children naturally think and interact. A University of South Florida study...
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https://www.wtsp.com/video/weather/weather-explainer/new-usf-study-sheds-light-on-how-gulf-loop-current-affects-hurricanes/67-2eed03f3-5796-44ad-9bbe-3516d78d426e
New USF study sheds light on how Gulf Loop Current affects hurricanes | wtsp.com
It's important to note that this phenomenon has only been studied for hurricanes that originate in the Gulf and come northwest of the Keys.
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