https://www.connexity.com/insights/roas-becomes-a-vanity-metric-when-poas-tells-you-the-truth/
ROAS becomes a vanity metric when POAS tells you the truth - Connexity
Apr 27, 2026 - Stop chasing vanity metrics. ROAS scales revenue but can shrink bank balances. Switch to POAS to optimise for actual profit.
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