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Nov 27, 2023 - The online shopping process can be a dealbreaker for many consumers, resulting in shopping cart abandonment. Here's how to keep them.

Jan 27, 2023 - Today's businesses must advocate for the LGBTQIA+ community and create LGBTQIA+ marketing that makes them feel seen and understood.

Jan 4, 2022 - Wildlife and zoo cams, such as Mei Xiang livestream, have soared in popularity during the pandemic. What better way to explore the world?

Mar 28, 2022 - The practice behind growth marketing is to enhance and refine traditional marketing in its use of data and trends to guide the buyer journey.

May 18, 2020 - Five questions with Davis Jones, Managing Director of Media Services at The Many.

Lionel Menchaca is a veteran tech industry digital strategist and freelance writer based in Austin, Texas.

Sep 13, 2022 - In this episode of Velocitize Talks, Jessica Creane, CEO of IKantKoan, discusses how the immersive experience will unlock the future.

May 14, 2021 - Like Facebook and Instagram, TikTok also presents advertising opportunities. There are several types of ads you can use, depending on your campaign goals.

Nov 15, 2023 - A brand story is essentially a narrative that explains the “how” and “why” behind your brand, making it easier to build trust with customers.

May 23, 2023 - Businesses have had two years to determine what remote work will look like. But the vast majority lack a clear hybrid work strategy.

Aug 31, 2022 - Although raising prices is often necessary, it may not make you popular. However you can increase e-commerce prices without losing clients.

Feb 23, 2023 - In this episode of Velocitize Talks, Tayo Onabule, Co-Founder at Luna London, discusses story-first thinking and listening to clients.

Mar 27, 2024 - Instagram limits the number of links in your Instagram profile. Here are three link in bio tools to create pages with additional links.

Apr 25, 2022 - The right tone of your ads and other marketing content can go a long way towards showcasing your brand’s personality and storytelling.

May 27, 2020 - Is it too late to save the economy? Is it too late to find new customers? Is it too late to make good on our promise to change our businesses?

May 7, 2020 - Don't be like your competitors. Stand out. People will want to buy from you because of it, not in spite of it.

Nov 4, 2021 - The value of building an online community can make it well worth the work that goes into it. Here are five benefits of using Slack.

Apr 5, 2022 - Open-source tools and solutions can help you perform tasks such as content management, email automation, graphic design and e-commerce.

Jun 14, 2021 - In this episode of Velocitize Talks, Bill Carr, CEO and Chief Technology Consultant of Carpe Diem, discusses web design and product sales.

Jessica Kohley is the Marketing Director of TinyFrog Technologies, a B2B web design agency specializing in WordPress web design & development. Founded in 2003,...

May 17, 2021 - Audiences want to see diversity and inclusion in messaging as the population becomes more diverse. Here's what your agency needs to know.

Dec 15, 2022 - The trend toward headless adoption has grown exponentially. The new Headless WordPress + Atlas is a win for content creators and developers.

Mar 4, 2022 - In this episode of Velocitize Talks, Magne Ilsaas, CEO at Dekode, discusses WordPress, WooCommerce and long-term collaborations.

Elise Jones is the founder of Elise Jones Consulting, a marketing and communications consulting firm. She works with clients from a wide variety of industries...

Sep 26, 2019 - In this episode of Velocitize Talks, Lizzie Shupak, CEO of Curve, discusses the power of human ingenuity and creative leadership.

Mar 2, 2021 - In this episode of Velocitize Talks, Adam Wolf, CTO of North America West for Wunderman Thompson, discusses human behavior and customer data.

Julie is the owner of Marketing Dx and provides marketing and communication program outsourcing for innovative companies in life science, healthcare and other...

Feb 21, 2023 - If you run an e-commerce site, a coupon marketing strategy is vital to growing your sales while giving buyers more reason to make purchases.

Jun 3, 2021 - In this episode of Velocitize Talks, Tim Burke, CEO at Traffic Builders, discusses client strategies, the martech landscape and brand purpose.

Jan 19, 2021 - Sports leagues have had to quickly shift their marketing plans even without sports fans in the stands. Here’s a look at what’s worked best.

Aug 12, 2021 - There are over 10 million data breaches a day with a global cost of $6 trillion. Here are some ways to prepare, communicate, and repair.

Mar 4, 2024 - In this episode of Velocitize Talks, Boyd Roberts, Director of Big Picture Group, discusses website design, digital rebranding and WordPress.

Mar 30, 2020 - It’s important to know what rates typically look like for digital marketing services -- you don't want to underprice or overprice your way out of a job.

Jul 8, 2020 - The non-profit Ad Council is building on their Emmy Award-winning, anti-bias Love Has No Labels campaign to rock the most essential concept of all: Justice.

Jun 3, 2021 - In this episode of Velocitize Talks, Andrew Haussegger, CEO of Green Hat, discusses integrating account-based marketing and B2B.

Sep 21, 2021 - Gen Z prides itself on authenticity, which means there’s a tremendous opportunity for an influencer marketing campaign.

Feb 22, 2021 - If brands haven’t updated their AP style guides in a while, it’s time to determine if your content is outdated and possibly offensive.

Oct 11, 2021 - Thanksgiving 2020 made marketing campaigns tricky since businesses had to address the Covid-19 pandemic while achieving the usual goals.

Mar 24, 2023 - Running an online business offers many opportunities for growth such as selling digital products. Here are some tips to help you get started.

May 17, 2023 - There has never been anything like AI and ChatGPT to make us think the apocalypse is coming. AI leaders are expressing concerns of their own.

Jun 13, 2023 - If you want your business to succeed, you’d be wise to prioritize less glamorous design elements, like your e-commerce FAQ page.

Mar 29, 2024 - In this episode of Velocitize Talks, James Bavington, CTO of UK-based StrategiQ, discusses open source, WooCommerce and site consolidation.

Jan 12, 2021 - In this episode of Velocitize Talks, Caron Cooper, CEO and Founder of CannaSiteCo., discusses the cannabis marketplace, branding and purpose.

Mar 28, 2022 - Close to 2% of global emissions come from ICT, making it that much more critical to implement ecologically responsible web design now.

Dec 7, 2022 - In this episode of Velocitize Talks, Nicolas Roope, co-founder of Plumen, a sustainable lighting business, discusses design and digital.

Sep 1, 2022 - The guests of our interview series Velocitize Talks share their recommendations for podcasts. Here's what industry leaders are listening to.

Jul 13, 2021 - The Hispanic market has undergone a metamorphosis in recent decades, from

Aug 31, 2021 - Short-form advertising is a versatile tool. Engagement strategies such as effective storytelling can create a captivating narrative.

Jennifer Jones is a writer for Velocitize. She has 20 years of experience in communications and digital marketing as a writer, managing editor, and as a...

Sep 19, 2022 - TikTok, the short-video platform guru, now boasts 1B monthly active users worldwide. And the TikTok threat to Meta (and Instagram) is real.

Mar 28, 2022 - Bandwagon advertising campaigns allow you to combine peer recommendations with traditional ads to potentially skyrocket your conversions.

Mar 25, 2024 - Depending on what AI tools you use, you may be able to employ AI for more complex tasks, such as optimizing SEO and creating presentations.

Sep 1, 2022 - Using Artificial Intelligence in e-commerce enables you to help create an interactive and efficient experience for customers.

Aug 31, 2022 - Here's a look at key marketing trends related to e-commerce, security, headless and growth marketing in the age of Covid and beyond.

May 10, 2022 - Performance benchmarks for your website, one of your best marketing tools, are specifically designed to look at how your site is performing.

LuAnn Glowacz is a writer/editor and founder of WordCove, LLC, a marketing content firm based in Austin, Texas. She usually ghost writes for CEOs and other...

May 5, 2023 - Affiliate marketing is a flexible and profitable way to earn a living. But knowing how to boost affiliate marketing sales can be challenging.

Sep 1, 2022 - Advertising on LinkedIn helps businesses target their unique markets, and create objective-based campaigns for the buyer’s journey.

Your fuel for digital success

May 7, 2020 - More than 60 million people in the U.S. listen to podcasts ranging from business to entertainment. Is your marketing team listening?

Joey Held is a writer based in Austin, TX covering all areas of marketing, from digital strategy to content to podcasting like a pro. He hosts the Parks n...

Mar 26, 2020 - Fjord’s latest trends report says people are moving from a “me to we” perspective. Does that hold up in a pandemic?

Jun 13, 2023 - Investing time and resources into your brand's presence could help cultivate a newer tech-savvy audience and help you unlock the metaverse.

Jun 8, 2021 - Much of the rapid speed of innovation in technology and software applications can be attributed to open-source programming.

Nov 18, 2021 - The psychology of web design introduces yet another layer to the customer experience. Your brand needs to fit the design and vice versa.

Eileen Smith is the editor of Velocitize with 20 years of experience in the field of digital media and communications.

Mike is the founder of Maark, a digital agency in Boston. He has served as the agency’s strategic, creative and technology lead in programs ranging from the...

Sep 21, 2021 - In this episode of Velocitize Talks, Camilla Cooke, Co-Founder of Xinja Bank, discusses power of digital banking and customer relationships.

Oct 27, 2021 - Even in crisis, content marketers are relatively well positioned because valuable and important content is as useful as it’s ever been.

Aug 21, 2023 - Happy Anniversary to WordPress! Your favorite content management system and ours is now 20 years old and still evolving and innovating.

Jan 10, 2022 - Even if consumers feel somewhat more comfortable shopping in person this Cyber Weekend, pandemic shopping behaviors have stuck around.

Apr 30, 2021 - In this episode of Velocitize Talks, Simon Jones, founder and Managing Director of Studio 24, discusses user design and investing in voice.

Jan 9, 2023 - How WordPress helps you maximize time and resources when working with social media marketing and platforms like Facebook and Instagram.

Mar 28, 2023 - The many benefits of email marketing include high open rates, customer segmentation, lead generation and cost-effective campaigns.

Ayaz Nanji is a digital strategist, writer, and co-founder of ICW Media, an agency specializing in content and social media services for tech firms. He...

Jun 21, 2021 - Applying UX principles like visual hierarchy and color contrast can help you get the best results from your content marketing initiatives.

May 23, 2023 - There are many benefits of relationship-based influencer marketing. Here's how to build constructive relationships with target influencers.

Apr 5, 2022 - Customers prefer receiving communications via text message, which boasts an open rate of 98%. So why are some marketers still hesitant?

Mar 21, 2024 - It's hard to “teach” ChatGPT to return the right types of responses. Custom GPTs simplify this by providing a process to train new models.

Nov 1, 2021 - Here are 6 blockchain-inspired projects illustrating how the blockchain space has evolved and matured for the WordPress community at large.

Sep 23, 2020 - Successful brands don't limit themselves to one type of creative or platform; they develop many different types of videos and engage in different ways.