https://www.fool.com/investing/general/2014/02/10/why-green-mountains-deal-with-coca-cola-sent-share.aspx
Why Green Mountain's Deal With Coca-Cola Sent Shares Soaring | The Motley Fool
Feb 10, 2014 - Green Mountain Coffee Roasters' deal with Coca-Cola brings the company halfway toward establishing a durable competitive advantage.
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