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https://www.gamedeveloper.com/marketing/microsoft-quietly-retires-this-is-an-xbox-marketing-campaign
Microsoft quietly retires 'This is an Xbox' marketing campaign
Mar 11, 2026 - What is an Xbox now?
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https://www.windowscentral.com/gaming/xbox/why-did-microsoft-end-this-is-an-xbox-marketing-microsoft-responds-it-didnt-feel-like-xbox
Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."...
Mar 27, 2026 - Microsoft's controversial Xbox marketing campaign
xbox marketingfeel likemicrosoftendresponds
https://www.gamedeveloper.com/marketing/obituary-groundbreaking-xbox-marketer-albert-penello-has-passed-away-at-53
Obituary: Xbox marketing vet Albert Penello has passed away at 53
Jan 5, 2026 - Albert Penello, formerly director of marketing for Xbox at Microsoft, has passed away at age 53.
xbox marketingpassed awayobituaryvetalbert