https://www.adweek.com/commerce/advertisers-can-now-target-home-depot-shoppers-on-yahoo-dsp-even-if-theyre-not-on-the-retailers-shelves/
Jul 31, 2025 - The deal opens up the home improvement retailer's audience to brands selling goods such as insurance, cars and plane tickets.
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https://scope3.com/news/yahoo-dsp-adds-scope3-climate-shield-to-help-brands-achieve-sustainable-performance
Sep 10, 2024 - Yahoo is the latest DSP to integrate Climate Shield, but it’s not the only step they’ve taken to help brands incorporate sustainability into their...
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https://triplelift.com/press/yahoo-dsp-triplelift-expand-creative-innovation-in-native-and-ctv/
Sep 23, 2025 - TripleLift announced that Yahoo DSP buyers now have access to TripleLift's full suite of high-performing native and high-impact CTV formats.
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https://videoamp.com/case-studies/the-yahoo-dsp-and-videoamp-partnership-drives-incremental-reach-valued-at-47m-for-national-electronics-retailer/
Sep 20, 2024 - A VideoAmp case study with the Yahoo DSP.
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https://www.gourmetads.com/programmatic/brightroll/
Gourmet Ads is fully integrated with the Yahoo BrightRoll DSP. The BrightRoll DSP allows buying inventory across Gourmet Ads via Deals & Open Exchange
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https://www.healthyads.com/programmatic/brightroll/
Healthy Ads is fully integrated with the Yahoo BrightRoll DSP. The BrightRoll DSP allows buying inventory across Healthy Ads via Deals & Open Exchange
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https://www.adweek.com/creativity/yahoo-dsp-ctv-ad-campaign-troy-hawke-conscious-minds/
Nov 10, 2025 - The campaign, created in partnership with Conscious Minds, brings a sense of comedic levity to the increasingly heated DSP space.
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