https://www.pymnts.com/study_posts/healthcare-on-hold-why-1-in-4-gen-z-consumers-skip-the-doctor/
Nov 26, 2025 - Rising healthcare costs push Gen Z to delay or skip care. Explore what’s driving this pullback and how it could reshape future behavior.
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https://thefinancialbrand.com/news/gen-z-banking/4-ways-to-keep-younger-consumers-from-leaving-your-bank-for-a-fintech-138622
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
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https://www.mediapost.com/publications/article/378774/inflation-burnout-younger-consumers-are-fed-up-wi.html?edition=
Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It - 10/14/2022
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