Sponsor of the Day:
Jerkmate
https://www.awin.com/us/advertisers/case-studies/cellarrats-brandpartnerships
‘Gift with purchase’ creates new acquisition channel | Awin
Learn how SME brand Cellar Rats has created a new acquisition channel using Awin Brand Partnerships and to facilitate thousands of new subscribers.
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https://searchenginewatch.com/2014/07/24/sem-the-most-effective-acquisition-channel-for-85-of-retailers-survey/
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey] – Search Engine Watch
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https://www.searchenginejournal.com/chatgpt-ads-new-acquisition-channel-or-just-another-brand-tax/571042/
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?
Apr 3, 2026 - OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
chatgpt adsnew acquisitionchannelanotherbrand
https://www.channeldive.com/news/appdirects-nxtsys-acquisition-msp-aptitude/806706/
AppDirect’s NXTSYS acquisition adds to its MSP aptitude | Channel Dive
The tech sales platform wants to support an influx of managed service providers selling through an agency model.
channel diveacquisitionaddsmspaptitude
https://www.channeldive.com/news/msps-martinwolf-acquisition-target-var-next-door/813007/
For MSPs, the next acquisition target is the VAR next door | Channel Dive
Consolidated service providers are getting creative with their acquisition targets to ensure continued revenue growth.
channel divemspsnextacquisitiontarget