https://www.adweek.com/programmatic/index-exchange-lawsuit-google-adx-adwords-dfp/
Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers,...
Nov 10, 2025 - The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.
index exchangesues googlead
https://www.adweek.com/media/iab-tech-lab-ai-agentic-rtb-framework/
IAB Launches Technical Standard for Faster, AI Agent-Friendly Ad Auctions
Nov 13, 2025 - The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.
iab launchesai agenttechnical
https://www.adweek.com/media/adtech-firm-openx-google-lawsuit-rigging-ad-auctions/
OpenX Sues Google, Alleging 'Rigged' Ad Auctions
Aug 4, 2025 - The supply-side platform is seeking damages over what it says are anti-competitive adtech practices.
sues googlead auctionsopenx
https://digital.uni.edu/google-ad-auctions-explained-by-hal-varian/
Google Ad Auctions Explained by Hal Varian - UNI Digital Advertising
Feb 2, 2022 - Google AdWords determines the price advertisers pay for clicks in realtime ad auctions on Google Search Engine Results Pages (SERPs). This means with every...
google adauctions explained