Sponsor of the Day:
Jerkmate
https://www.nielsen.com/news-center/2026/football-and-younger-viewers-drive-ad-supported-tv-viewing-to-2025-high-nielsens-q4-2025-ad-supported-gauge-finds/
Football And Younger Viewers Drive Ad Supported TV Viewing To 2025 High, Nielsen’s Q4 2025 Ad...
Feb 4, 2026 - During this period, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%)...
ad supported tv2025 highfootballyoungerviewers
https://www.thewrap.com/culture-lifestyle/sports/sports-programming-ad-supported-tv-viewing-q4-2025-nielsen/
Sports Made Up Nearly 30% of Ad-Supported TV Viewing in Q4
Mar 12, 2026 - Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, per Nielsen.
ad supported tvsports madenearly 30viewingq4
https://www.marketingdive.com/news/nielsen-sports-continues-to-prop-up-ad-supported-tv/814781/
Nielsen: Sports continues to prop up ad-supported TV | Marketing Dive
Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025.
ad supported tvmarketing divenielsensportscontinues