Sponsor of the Day:
Jerkmate
https://www.nortekgroup.com/
Nortek | Exploring Oceans with Nortek's DVL and ADCP Technologies
nortekexploringoceansdvladcp
https://icbm-auf-see.uni-oldenburg.de/tag/adcp/
ADCP – ICBM auf See
icbm auf seeadcp
https://digiday.com/media-buying/wtf-ad-context-protocol/
AdCP will be the blueprint for how AI agents transact
Oct 23, 2025 - Open standard aims to let AI agents negotiate directly across ad tech, with comparisons to OpenRTB and header bidding.
ai agentsadcpblueprinttransact
https://digiday.com/media-buying/adcp-vs-iab-tech-lab-inside-programmatic-advertisings-agentic-ai-standards-showdown/
Agentic AI showdown, AdCP vs. IAB Tech Lab
Feb 17, 2026 - Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?
iab tech labagentic aishowdownadcpvs
https://docs.adcontextprotocol.org/docs/intro
AdCP — Introduction to the Protocol
AdCP is an open agentic advertising standard. Follow Alex's team from fragmentation to a unified workflow across all protocol domains.
adcpintroductionprotocol
https://docs.adcontextprotocol.org/docs/reference/migration/creatives
AdCP — Migrating creatives
Migrate AdCP creatives from v2 to v3. Replaces creative_ids with weighted assignments and assets_required with a unified assets array for format discovery.
adcpmigratingcreatives
https://www.ysi.com/ysi-blog/water-blogged-blog/2026/02/measuring-the-mighty-mississippi-modern-discharge-data-collection-using-adcp-water-quality-and-autonomous-platforms
Measuring the mighty Mississippi | Modern discharge data collection using ADCP, water quality, and...
Learn how modern ADCP technology, autonomous surface vehicles, and water quality sensors are transforming discharge measurement on the Mississippi River near...
data collectionwater qualitymeasuringmightymississippi
https://docs.adcontextprotocol.org/docs/building/by-layer/L0/schemas
AdCP — Schemas
AdCP JSON schemas: where to fetch them, the protocol tarball, schema versioning, bundled vs $ref-resolving variants, and how to verify supply-chain provenance...
adcpschemas