Robuta

Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth,

With advertisers clamoring for more targeted TV commercials, Comcast Advertising has launched a new cable industry addressability initiative and has gotten...

Integration expected to create greater demand and reach

Taking this route will let the fast-casual chain better target ads to existing or potential customers in a pivot back to more traditional platforms.