https://www.nexttv.com/news/comcast-tries-to-unite-cable-industry-on-addressable-ads
With advertisers clamoring for more targeted TV commercials, Comcast Advertising has launched a new cable industry addressability initiative and has gotten...
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https://www.marketingdive.com/news/chipotle-sets-eyes-on-addressable-tv-ads-for-2018/516592/
Taking this route will let the fast-casual chain better target ads to existing or potential customers in a pivot back to more traditional platforms.
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