https://brandequity.economictimes.indiatimes.com/news/research/advertising/groupm-brings-addressable-tv-advertising-to-indian-advertisers-with-finecast/90676297
GroupM Finecast: GroupM brings addressable TV advertising to Indian advertisers with Finecast,...
GroupM Finecast: The key partnerships with data providers facilitate intelligent segmentation of audiences by socioeconomics, life-stage and financial...
addressable tv advertisinggroupmfinecastbringsindian
https://www.nielsen.com/news-center/2020/leading-broadcast-and-cable-networks-join-nielsen-to-test-linear-addressable-tv-advertising-platform/
Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
Jun 27, 2022 - As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running...