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https://www.marketingdive.com/news/super-bowl-lix-marketing-campaigns-without-tv-ad/739245/ As Super Bowl’s cultural cachet grows, brands look beyond in-game ads | Marketing Dive Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad. ads marketing dive look beyond super cultural cachet https://www.marketingdive.com/news/google-generative-ai-creative-assets-performance-max-campaigns/698932/ What marketers can expect as Google rolls out AI asset generation for ads | Marketing Dive The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. ads marketing dive google rolls ai asset marketers expect https://www.marketingdive.com/news/smoothie-king-tackles-online-nutritional-advice-overload-in-new-ads/818167/ Smoothie King tackles nutritional advice overload in new ads | Marketing Dive The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs. new ads marketing smoothie king nutritional advice tackles overload https://www.marketingdive.com/news/gap-troye-sivan-thundercat-fall-campaign-y2k-style/724833/ Gap gets loose with pop star Troye Sivan in latest dance-heavy ads | Marketing Dive Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing. ads marketing dive gap gets pop star troye sivan loose https://www.marketingdive.com/news/retail-and-grocery-brands-dominate-chatgpt-ads/814024/ Retail and grocery brands dominate ChatGPT ads | Marketing Dive Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions. ads marketing dive brands dominate retail grocery chatgpt https://www.marketingdive.com/news/olaplex-links-with-snl-star-to-blend-science-style-and-humor-in-new-ads/812907/ Olaplex links with ‘SNL’ star to blend science, style and humor in new ads | Marketing Dive Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother. new ads marketing olaplex links star blend https://www.marketingdive.com/news/campaign-trail-brutalist-director-bloomberg-contextualist-ads/744017/ Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads | Marketing Dive Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York. ads marketing dive campaign trail director helms https://www.marketingdive.com/news/youtube-annual-revenue-tops-60b-as-googles-focus-expands-beyond-ads/811445/ YouTube annual revenue tops $60B as Google’s focus expands beyond ads | Marketing Dive Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said. ads marketing dive annual revenue expands beyond youtube tops https://www.marketingdive.com/news/kfcs-colonel-dances-in-the-name-of-affordable-fried-chicken-in-new-ads/816802/ KFC’s Colonel dances in the name of affordable fried chicken in new ads | Marketing Dive A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. new ads marketing fried chicken colonel dances name https://www.marketingdive.com/news/walmart-raked-in-64b-from-ads-last-year-execs-see-plenty-runway-ahead/812669/ Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead. | Marketing Dive Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion. last year marketing dive walmart raked 6