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https://alexanderwwhite.com/designer/logos/marks-and-logos/ Marks and Logos | Alexander W White The client’s view of the designer’s logo strategyNote: This is an adaptation of a video tutorial made for MediaBistro.com. Identifying marks have been around... alexander w white marks logos https://alexanderwwhite.com/design-management/what-is-design-thinking/ What is Design Thinking? | Alexander W White Design Thinking is a defined way of exploring and solving problems. It works on any problem in any field. In this context, design means “to plan.” It does not... alexander w white design thinking https://alexanderwwhite.com/designer/type-design/brainstorming-and-creative-problem-solving/ Brainstorming and Creative Problem Solving | Alexander W White Back in the old days, when portfolios were pages in handsome cases which were delivered to headhunters who then delivered them to potential hirers, I took some... creative problem solving alexander w white brainstorming https://alexanderwwhite.com/designer/typography/making-text-legible/ Making Text Legible | Alexander W White This information is based on a brochure prepared by Lighthouse International, a leading resource on vision impairment and vision rehabilitation. Founded in... alexander w white making text legible https://alexanderwwhite.com/contact/ Contact | Alexander W White Please write me at alexwwhite1@gmail.com alexander w white https://alexanderwwhite.com/speaker/magazine-self-critique/ Magazine Self-Critique | Alexander W White How is your magazine perceived by the first–time reader? Does it make a strong first impression? Does it have a distinct personality that sets it apart? Does... alexander w white magazine self critique https://alexanderwwhite.com/advertising-design-typography/ Advertising Design & Typography, 2nd Ed | Alexander W White “Advertising turns features (facts) into benefits (reasons to try the product) in two parts: strategy and execution. Strategy is the core message, execution is... ed alexander w advertising design typography 2nd white https://alexanderwwhite.com/lubalins-avant-garde-magazine/ Herb Lubalin’s Avant Garde | Alexander W White I inherited the entire set of 14 issues of Herb Lubalin’s and Ralph Ginzburg’s wonderfully subversive 1968-1971 Avant Garde magazine from my father. It was a... alexander w white avant garde herb https://alexanderwwhite.com/speaker/four-steps-to-making-better-type/ Four Steps to Making Better Type | Alexander W White Typography is largely common sense and logic. Here are four things to keep in mind. Keep typography simple Infuse your typography with one distinctive... type alexander w four steps making better white https://alexanderwwhite.com/recommended-books/ Recommended GD Books | Alexander W White “Nothing satisfies like learning and, through knowledge, having the power to understand and be able to do better work.” These are books which I have found... alexander w white recommended gd books https://alexanderwwhite.com/designer/magazines/ Editorial & Magazines | Alexander W White “Magazines are so much fun to design because they are so complex. They must have a distinctive personality while balancing special features with ordinary... alexander w white editorial magazines https://alexanderwwhite.com/author-overview/thinking-in-type/ Thinking in Type: The Practical Philosophy of Typgraphy | Alexander W White “Typography is not mere typesetting. It is processing visual language to enhance its strength and clarity.” This book has been completely rewritten and... alexander w white thinking type practical philosophy https://alexanderwwhite.com/designer/type-design/graphic-design-com-interview/ Graphic-Design.com interview | Alexander W White Fred Showker at graphic-design.com sent me ten questions about design and space in readying his book review of my The Elements of Graphic Design 2nd Edition.... alexander w white graphic design interview https://alexanderwwhite.com/editing-by-design-4th-ed/ Editing by Design 4th ed | Alexander W White The classic guide for word-and-picture communication for art directors, editors, designers, and students This classic guide to winning readers has been... ed alexander w editing design 4th white https://alexanderwwhite.com/professor/ Professor | Alexander W White “Thank you for your guidance, prodding, knowledge, and advice over the past two years. I have grown as a designer and a person because of it.” – Student I have... alexander w white professor https://alexanderwwhite.com/designer/typography/listening-to-type/ Listening to Type: Emphases and Pauses in Visual Language | Alexander W White Listening to Type: Emphases and Pauses in visual language Note: This is an adaptation of a video tutorial made for MediaBistro.com. You have a thought and you... alexander w white visual language listening type emphases https://alexanderwwhite.com/speaker/eight-ideas-to-consider-in-magazine-making/ Eight Ideas to Consider in Magazine Making | Alexander W White We design intuitively, relying on our feeling for type and imagery. But exercising intentional discipline while designing serves our readers’ needs. Here are... alexander w white magazine making eight ideas consider https://alexanderwwhite.com/ Alexander W White | Design Thinking and Planning Design Thinking and Planning alexander w white design thinking planning https://alexanderwwhite.com/speaker/a-few-thoughts-on-color/ A Few Thoughts on Color in Design | Alexander W White Color is a valuable material. Don’t use it merely because it is available. Don’t decorate with it. Use it to shape the message by explaining, emphasizing,... design alexander w thoughts color white https://alexanderwwhite.com/author-overview/type-in-use-2nd-ed/ Type in Use, 2nd Ed | Alexander W White “The editors at graphic-design.com agree: Type In Use is the essential book for anyone who wants to really understand how to make typography do what it’s... ed alexander w type use 2nd white https://alexanderwwhite.com/designer/type-design/ About Design & Type | Alexander W White “Readers and targets respond to messages they see are in their own interests. Give them what they want every time by having useful content and making its value... type alexander w design white https://alexanderwwhite.com/the-elements-of-graphic-design/ The Elements of Graphic Design 3rd ed | Alexander W White “Elegance is not the abundance of simplicity. It is the absence of complexity.” The Elements of Graphic Design: Space, Unity, Page Architecture, and Type is in... ed alexander w graphic design elements 3rd white https://alexanderwwhite.com/bradbury-thompsons-westvaco-inspiration-for-printers-nos-194-202-and-210/ Bradbury Thompson’s Westvaco | Alexander W White I have admired Bradbury Thompson’s work since I was a child: my designer father had a full set of Westvaco (West Virginia Pulp and Paper Company) Inspirations... alexander w white bradbury https://alexanderwwhite.com/author-overview/articles/ Articles | Alexander W White “The Ayers No.1 layout will be around forever, transparently allowing the idea to shine through – winning awards for copywriters and photographers, but only... alexander w white articles https://alexanderwwhite.com/design-management/dm-related-readings/ Design Management – Related Readings | Alexander W White Readings I have assigned come from the Design Management Institute and other sources, including readings that have been assigned by visiting lecturers. “My... alexander w white design management related readings https://alexanderwwhite.com/author-overview/ Author: Overview | Alexander W White “I love the title of your new book, but if it was me, I’d name it ‘Don’t F__k With My Active White Space’! People just don’t get it.” – Unsolicited... alexander w white author overview https://alexanderwwhite.com/designer/type-design/five-steps-to-improve-your-design-process/ Five Steps to Improve Your Design Process | Alexander W White Refining a design idea is a logical process Note: This is an adaptation of a video tutorial which can be found at MediaBistro.com. Logic provides the best... alexander w white five steps design process improve https://alexanderwwhite.com/speaker/communicating-clearly-to-help-your-readers-and-your-clients/ Communicating Clearly to Help Your Readers [and your Clients] | Alexander W White We are not in the magazine business, nor the writing or design business. We are in the service business. We serve our readers’ need for information and... alexander w white communicating clearly help readers https://alexanderwwhite.com/designer/type-design/putting-it-together-achieving-a-unified-design/ Unified Design | Alexander W White Forcing elements to relate makes a design powerful Note: This is an adaptation of a video tutorial made for MediaBistro.com. “Unified design” blends all its... design alexander w unified white https://alexanderwwhite.com/the-elements-of-logo-design/ The Elements of Logo Design | Alexander W White “A logo is the most visible signal of a brand. Capturing the brand essence in a single, memorable mark is no easy feat.” The Elements of Logo Design: Design... design alexander w elements logo white https://alexanderwwhite.com/listening-to-type-making-language-visible-2/ Listening to Type | Alexander W White “Typography cannot be faked. It is either clear, interpretive of the content, and appropriate to its message, or it is a random treatment that only... type alexander w listening white https://alexanderwwhite.com/speaker/advertising-and-editorial-design-from-the-targets-point-of-view/ Advertising and Editorial Design from the Target’s Point of View | Alexander W White Readers need to be told clearly and immediately what’s in it for them in every one of our messages. This is the PDF of a presentation I gave in Helsinki. My... alexander w white editorial design advertising point view https://alexanderwwhite.com/designer/logos/ Logos & Branding | Alexander W White “A logo is a business suit: it is the way a business dresses itself. Individuality and expressive meaning are essential.” Two books on logo design I have... alexander w white logos branding https://alexanderwwhite.com/designer/typography/fonts-preissig-antikva/ Fonts: Preissig Antikva | Alexander W White alexander w white fonts https://alexanderwwhite.com/designer/type-design/top-ten-creative-rules-of-thumb/ Top Ten Creative Rules of Thumb | Alexander W White The best way to get a great idea is to get lots of ideas and throw the bad ones away. Create ideas that are fifteen minutes ahead of their time… not light... alexander w white top ten creative rules thumb