https://liftoff.ai/mobile-heroes/blog/leveraging-player-motivation-models-to-increase-app-engagement-part-1/
Leveraging Player Motivation Models to Increase App Engagement – Part 1 - Liftoff
Jan 3, 2024 - Paula Neves is a Product Manager at Square Enix and describes herself as a gamer turned psychologist turned marketer working in mobile free-to-play games....
leveraging player motivation
https://liftoff.ai/blog/admob-inappbidding-openbeta/
Liftoff Monetize in-app bidding available in open beta with Google AdMob - Liftoff
Nov 8, 2022 - We are excited to announce that publishers can now add Monetize in-app bidding on the Google AdMob platform. This will help publishers as they grow revenue...
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https://liftoff.ai/resources/case-study/impulse/
Impulse grows revenue from Liftoff Monetize by 3x with in-app bidding
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https://info.liftoff.ai/2025-app-marketer-survey
2025 App Marketer Survey Report | Liftoff
New data from Sensor Tower and AppsFlyer, a summary of marketer sentiment on market campaign performance, new innovations, and more.
app marketersurvey report
https://liftoff.ai/resources/event/app-growth-summit-la/
App Growth Summit LA - Liftoff
Dec 10, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
app growth summitlaliftoff
https://liftoff.ai/mobile-heroes/blog/how-to-market-apps/
You’ve Built an App. Now How Do You Market It? - Liftoff
Jan 3, 2024 - Approaching mobile app marketing using the motto, “If you build it, they will come” is the quickest route to experiencing underwhelming installation and...
builtapp
https://liftoff.ai/blog/app-subscriptions-how-much-can-publishers-earn/
App Subscriptions: How Much Can Publishers Earn? - Liftoff
Jul 25, 2023 - App subscriptions have become a powerful monetization strategy for publishers across all app categories. But how much revenue can they actually generate? In...
app subscriptionsmuchearn
https://liftoff.ai/mobile-heroes/blog/8-securities-guerilla-marketing/
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions - Liftoff
Jan 3, 2024 - Picture a situation where you are the head of marketing for a mobile app, and your users have to… visit your office to become a customer. Sounds...
offline marketingboost mobile
https://liftoff.ai/resources/podcast/engagement-benchmarks-much-pay-users-really-use-app/
Engagement Benchmarks: How Much Should You Pay For Users Who Really Use Your App? - Liftoff
Apr 12, 2017 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
engagement benchmarksmuchpay
https://liftoff.ai/blog/post-covid-dating-app-engagement-in-japan-on-the-rise/
Post-COVID, Dating App Engagement in Japan Is on the Rise - Liftoff
Nov 10, 2022 - As Japan eases restrictions post-COVID, dating app usage continues to grow. Gain insight into user acquisition benchmarks with our guide.
dating app engagementpost
https://liftoff.ai/resources/event/app-growth-summit-seattle/
App Growth Summit Seattle - Liftoff
May 6, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
app growth summitseattle
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https://liftoff.ai/resources/event/app-growth-summit-nyc/
App Growth Summit NYC - Liftoff
Jan 11, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
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https://liftoff.ai/mobile-heroes/blog/qa-with-appodeal-leading-app-monetization-platform/
Q&A with Appodeal: Leading App Monetization Platform - Liftoff
Jan 3, 2024 - Fernando Granata, Demand Relationship Manager at Appodeal, spoke to us about their ad platform and its latest advancements in mobile ad tech. Based out of...
leading appplatform liftoffq
https://liftoff.ai/mobile-heroes/blog/4-strategies-to-simplify-your-app-marketing-efforts-and-improve-results/
4 Strategies to Simplify Your App Marketing Efforts and Improve Results - Liftoff
Jan 3, 2024 - After starting his career as a UX designer, Mikhail joined Joom, at the time an early-stage e-commerce startup. Mikhail initially played multiple roles,...
app marketingstrategies
https://liftoff.ai/mobile-heroes/blog/mastering-app-store-optimization-for-the-mobile-app-lifecycle/
Mastering App Store Optimization for the Mobile App Lifecycle - Liftoff
Mar 13, 2024 - Faith Price manages user acquisition at DoubleDown Interactive as Director of Growth Marketing. Faith fell into marketing and games. She landed her first job...
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https://liftoff.ai/mobile-heroes/blog/product-team/
The Secret to More App Users? Talk to Your Product Team - Liftoff
Jan 3, 2024 - When you think about mobile marketing, does your product team come to mind? For me, constant collaboration with the product team at LifeLock is critical to...
app userssecrettalkproduct
https://liftoff.ai/mobile-heroes/blog/the-rising-value-of-first-party-data-in-mobile-app-marketing/
The Rising Value of First-Party Data in Mobile App Marketing - Liftoff
first party datarising value
https://liftoff.ai/resources/webinar/mobile-ad-creative-2019/
[Webinar] Mobile Ad Creative | Tips & Tricks from App Marketing Experts - Liftoff
Feb 6, 2019 - Learn best practices for designing and testing ad creative that converts from mobile app marketing professionals from Bumble and Skillz. Watch now!
mobile ad creativetips ampapp
https://liftoff.ai/resources/event/app-growth-summit-sf-2/
App Growth Summit SF - Liftoff
Sep 17, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
app growth summitsfliftoff
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https://liftoff.ai/resources/podcast/managing-multi-million-dollar-mobile-app-advertising-budgets/
Podcast: Managing Multi-Million Dollar Mobile App Advertising Budgets - Liftoff
May 11, 2020 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
multi million dollarpodcast
https://liftoff.ai/mobile-heroes/blog/learned-launching-1-app-per-week-52-weeks-straight/
What I Learned Launching 1 App per Week for 52 Weeks Straight - Liftoff
Jan 3, 2024 - Launching a new app can be a stressful time with many unknowns. You need answers for all the different stakeholders involved (brand, product, c-staff, board of...
app perlearnedlaunchingweek
https://liftoff.ai/mobile-heroes/blog/how-to-market-your-app-to-gen-z/
How to Market Your App to Gen Z - Liftoff
Mar 14, 2024 - Noa Gutterman leads product, life cycle and performance marketing at VSCO. Noa moved to the Bay Area to run growth marketing at HER, the largest dating app for...
app genmarketzliftoff
https://liftoff.ai/mobile-heroes/blog/a-mobile-heros-journey-from-app-marketer-to-serial-entrepreneur/
A Mobile Hero's Journey From App Marketer to Serial Entrepreneur - Liftoff
mobile heroapp marketer
https://liftoff.ai/blog/in-app-bidding-mid-2022-where-are-we-at/
In-App Bidding Mid-2022, Where Are We At? - Liftoff
Sep 7, 2022 - In-app bidding has been around for a couple of years now. However, despite an increasing adoption, several publishers are still reluctant to adopt it....
app biddingmidliftoff
https://liftoff.ai/mobile-heroes/blog/new-app-launch-strategy-paid-channels-to-maximize-scale-efficiency-and-roi/
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI - Liftoff
Jan 3, 2024 - App Launch Scenario The artists, UI/UX designers, product managers, producers, QA analysts, release managers and engineers have slaved away for the past 6...
new applaunch strategypaid
https://info.liftoff.ai/2019-southeast-asia-report/
2019 Liftoff SE Asia App Engagement Report
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https://liftoff.ai/blog/5-essential-steps-to-marketing-an-app-in-europe-and-other-new-markets/
5 Essential Steps to Marketing an App in Europe (and Other New Markets) - Liftoff
Nov 15, 2018 - Marco from Mobile Trend GmbH breaks down the process of expanding your app into a new country or region with 5 key steps.
essential stepsmarketingapp
https://liftoff.ai/resources/podcast/stash-manage-performance-across-channels-super-charge-mobile-app-user-acquisition/
Stash: Manage Performance Across All Channels To Super-Charge Mobile App User Acquisition - Liftoff
May 12, 2020 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...
performance acrossstashmanage
https://liftoff.ai/mobile-heroes/blog/a-3-part-recipe-for-monetizing-a-global-app/
A 3-Part Recipe for Monetizing a Global App - Liftoff
Mar 13, 2024 - Daniel Kenny-Godoy oversees Programmatic Monetization and Ad Ops at Wattpad. With over 12 years of digital media and ad monetization experience, Daniel also...
global apppartrecipeliftoff
https://liftoff.ai/mobile-heroes/blog/product-market-fit-creditkarma/
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App - Liftoff
Jan 3, 2024 - Vishal Korlipara is a Growth Marketing Manager at Credit Karma, a technology company focused on championing financial progress for more than 85 million...
vishal korlipara creditkarma
https://liftoff.ai/blog/what-is-app-bidding/
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization - Liftoff
Sep 7, 2022 - In this article, we’ll explain what app bidding is, how it works, and what publishers stand to gain from implementation.
app biddingcomplete guidead
https://liftoff.ai/resources/webinar/entertainment-app-revenue/
[Webinar] How to Turn Your Entertainment App into a Revenue Machine: FanDuel and Smule - Liftoff
Nov 21, 2017 - Join us to learn how marketers of entertainment apps are optimizing their user acquisition strategies for post-install engagement to drive mobile revenue.
entertainment appwebinarturn
https://liftoff.ai/blog/most-important-lesson-mobile/
The Most Important Lesson I Learned Marketing the MileIQ Mobile App - Liftoff
May 11, 2020 - Guest Blog: Colette Nataf is the CEO and Co-Founder at Lightning AI. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was...
important lessonlearnedmileiq
https://liftoff.ai/mobile-heroes/blog/optimize-ua-channels-cbs-sports/
How We Optimize UA Channels to Increase User Retention in the CBS Sports App - Liftoff
Jan 3, 2024 - Acquiring new mobile users is great, but to really grow your mobile app – especially if it’s free-to-use – optimizing for user retention is priority...
increase useroptimizeua
https://liftoff.ai/mobile-heroes/blog/when-spring-is-in-the-air-so-is-dating-app-engagement/
When Spring is in the Air, So is Dating App Engagement - Liftoff
Jan 3, 2024 - Valentine’s Day is over, but the love in the air just beginning to show. Though you might associate February as the peak month for romance, the Liftoff...
dating appspringair
https://liftoff.ai/mobile-heroes/blog/how-to-build-a-powerful-foundation-for-scaling-your-mobile-app/
How to Build a Powerful Foundation for Scaling Your Mobile App - Liftoff
Jan 3, 2024 - Kelvin started his career as a digital marketing intern for Tokobagus (now OLX Indonesia). After graduating from college, he was promoted to digital marketing...
buildpowerfulfoundationmobile
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https://www.renaissancecapital.com/IPO-Center/News/116132/Advertising-mobile-app-software-Liftoff-Mobile-files-for-an-estimated-$400-
LFTO IPO News - Advertising mobile app software Liftoff Mobile files for an estimated $400 million...
Jan 13, 2026 - Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, filed on Tuesday with the SEC to raise up to $400 million in...
mobile app softwareiponews
https://liftoff.ai/resources/case-study/joom/
Joom App Re-engagement Case Study - Liftoff
Dec 16, 2020 - As a longtime customer of Liftoff, Joom wanted to see if retargeting with us led to incremental lift. Learn more about the app retargeting case study here.
engagement case studyjoomapp