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Mar 13, 2024 - Mert Ersöz began as a monetization specialist focused on maximizing IAA revenue. A few years and a promotion later, he joined MagicLab as Head of Marketing....

May 14, 2024 - Robert was first featured as a Mobile Hero in 2018. At the time, Robert managed user acquisition at Nexon M for nearly 3 years. Since then, he dabbled in...

Jun 17, 2022 - Liftoff Product Manager Rita Kaddoum explains how multi-creative optimization helps mobile advertisers save time and money.

May 13, 2022 - If 2021 was the year of privacy protection, 2022 will be the year for ad creative excellence.

Sep 12, 2018 - Coupang contacted Liftoff to help increase purchases within their massively popular e-commerce app. Liftoff scaled their mobile re-engagement campaign fast.

May 29, 2024 - Liftoff’s annual Women in Mobile event returns to MAU, this time with our friends at AppsFlyer, AppTweak, and Amplitude!

Nov 23, 2020 - Amos Adler, Director of UA, SciPlay, provides top tips you can follow to rally team members around common goals.

Jan 3, 2024 - Lomit Patel heads up the Growth team at IMVU which is responsible for driving user acquisition, retention and monetization across all platforms (iOS, Android,...

Jan 3, 2024 - When you think about mobile marketing, does your product team come to mind? For me, constant collaboration with the product team at LifeLock is critical to...

Mar 14, 2024 - Morry started his career in SEO after studying advertising and analytics in college. He soon evolved his experience into managing Adwords and Facebook ad...

Mar 14, 2024 - Shamanth Rao was formerly Director of Growth at PuzzleSocial in New York. His experience in search marketing, ad tech and mobile marketing has shaped him into...

May 12, 2022 - Jeremy Bondy will succeed Mark Ellis as Chief Executive Officer of Liftoff. Liftoff’s best days are in front of us.

Jan 3, 2024 - International Women’s Day is just around the corner and, for the 2nd year, Liftoff is celebrating by recognizing the achievements of women in mobile all...

May 29, 2024 - Learn how Liftoff campaigns helps Zupee keep costs low and improve ROI as they scale their games.

Nov 16, 2023 - Find out where Liftoff ranked on the 15th edition of AppsFlyer’s semi-annual Performance Index.

Jun 22, 2020 - In a world of skeptical consumers, and ever-shrinking attention spans, how do you cut through the noise to reach new users and build your brand?

Oct 14, 2022 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Apr 12, 2017 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Jan 3, 2024 - VIEW INFOGRAPHIC The 2016 US presidential election has been fascinating to follow on many levels. We thought we’d add a level of our own by slicing and...

Jan 3, 2024 - As a performance marketer I love data and analytics.While I’m committed to data-driven marketing, which has become essential to inform an effective user...

Aug 15, 2019 - Meet Nihal, Ad Operatins Manager at Liftoff. He was our first AdOps hire in Liftoff’s New York office and has worked in mobile for six years.

Sep 16, 2024 - Join us for a webinar where industry experts will share their latest insights on navigating the evolving landscape of re-engagement.

Jan 3, 2024 - Giulia is the VP of Marketing at TelTech, part of IAC’s Mosaic Group. In her role, Giulia leads the marketing strategy for RoboKiller, the best-in-class...

May 9, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Mar 14, 2024 - Annica was first featured as a Mobile Hero in 2017. At the time, she was focused on lowering CACs as a Senior Acquisition Manager at Stash. She later moved to...

May 14, 2024 - Kelly is a Senior Director at Pixel United overseeing advertising strategies and ad monetization. She is a 10+ year mobile and digital advertising industry...

May 11, 2020 - Colette Nataf shares her experience of how having negative feedback is actually beneficial for your ads sometimes, such as for Intercom.

Jun 10, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Jan 3, 2024 - If you are still manually optimizing campaigns the same way it was done half a decade ago, you may be a quickly disappearing breed in the mobile user...

May 29, 2024 - Kick off your MAU adventure with Mobile Heroes at The Vault, the hottest & newest speakeasy tucked away in the Bellagio.

Nov 21, 2017 - Mobile shopping app marketers should be prepared. Join Sr. PMM for Sam's Club, to explore tried and true strategies for successfully marketing their apps.

Mar 31, 2020 - Join us as we explore the latest methods fraudsters are employing to steal your ad budget and what you can do to shut them down.

Jan 3, 2024 - In our modern mobile user acquisition world, nothing is certain but death, taxes, and install fraud. As soon as advertisers caught up with incentivized install...

Oct 4, 2021 - We are excited to announce that Liftoff and Vungle have officially merged.

Jan 3, 2024 - Tyler began his career in mobile marketing at Fiksu in 2011. Following Fiksu, he joined the Walt Disney Company, promoting top grossing mobile games including...

Mar 10, 2020 - This March we are celebrating Women’s History Month across all the Liftoff offices around the world and highlighting some of the amazing women that work here...

Oct 28, 2021 - The app was a success. But the team had a problem: success had peaked on self-attributing networks. Find out how they solved this with Liftoff.

Jan 18, 2019 - Liftoff has opened up a Mobile Heroes Slack community and we are welcoming all mobile app marketers to join the community. Join now!

Dec 10, 2024 - In this issue, learn about five cities with a good balance of pay increases, hiring, and new-hire wages, Gen Z and the skilled trades, and much more.

Feb 3, 2021 - High ratings are no longer enough to convince users to download your app. How can you persuade users to install? Master the art of incentives with Constanza.

May 11, 2020 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Mar 14, 2024 - Marta Fogel heads up Performance Marketing at 7Mind, one of the global leaders in mindfulness and meditation. After completing a MA in Media and...

Jul 19, 2024 - Liftoff Influence helped NanoBit achieve over 101% D7 ROI, race up app store ranks to #44 Top Free, and up to 5x lower CPIs!

Apr 2, 2025 - Iain Russell is Head of Performance Marketing at Moneyhub, a fintech app helping users achieve and secure their financial goals. Iain started in subscription...

Jan 3, 2024 - When it comes to marketing an application, the last thing you want to do is spend a lot of time and money attracting users who will install the app once and...

Jan 3, 2024 - Alfonso “John” Romero, a well-known designer and programmer in the video game industry, once said, “In marketing I’ve seen only one strategy that...

Jan 3, 2024 - On Monday, July 16th, for 36 hours Amazon held their 4th annual Amazon Prime Day, selling thousands of products at deeply discounted prices, and resulting once...

Jan 3, 2024 - Over a year has passed and the shockwave from the 2016 election is still running its course through the newsrooms and political parties. Beyond the...

Jan 3, 2024 - Kate Varadinova is the Head of Mobile Media Buying at IQ Option. She began her career in mobile user acquisition as a Junior Marketing Manager at IQ Option and...

Feb 7, 2023 - Danrui Wang, Digital Advertising & Monetization Analyst, shared her first-hand experience growing revenue across Green Panda’s portfolio after switching...

Mar 14, 2024 - Mike Phu started his career in digital marketing at various web commerce companies. Currently, as Director of Growth at GOAT, Mike leads the growth team to...

Sep 29, 2025 - Discover cost and ROAS benchmarks, new trends in casual gaming apps, and must-know app monetization strategies

Jan 3, 2024 - This article is part of Liftoff’s Women in Mobile series in partnership with mBolden, a non-profit organization dedicated to helping women get connected,...

Aug 28, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Oct 22, 2020 - Join us to find out whose blog was the Most Read, which Mobile Hero is the Best Dressed, and who was voted the Most Lovable Hero of them all.

Jan 20, 2020 - Drew began his marketing career at Pocket Gems, where he developed the skills to market casual gaming apps. Two years later, he moved to New York to join...

Jan 3, 2024 - Harry Bienenstock, Mobile Hero and Lead Digital Marketing Manager at Playtika, recently caught us up on his latest thoughts on mobile app marketing. Harry...

Sep 23, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Dec 9, 2022 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Jun 26, 2025 - Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale.

Sep 7, 2022 - In-app bidding has been around for a couple of years now. However, despite an increasing adoption, several publishers are still reluctant to adopt it....

May 12, 2020 - Hear from The Weather Company and aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful. Listen now!

Feb 19, 2025 - Join Liftoff at GDC SF 2025! Discover how our machine learning-powered solutions drive mobile app growth through smarter marketing, monetization, and creative...

Oct 8, 2025 - Learn how Liftoff's powerful AI-enabled platform and exclusive Product Ads helped an iGaming company grow their audience in LATAM.

Mar 14, 2024 - Constanza Alvarado Bernard is User Acquisition Manager at Albo. Before joining Albo, Constanza was Headway’s Client Services Executive, working with the...

Mar 7, 2019 - Fraud experts from Adjust and Liftoff explore the state of mobile ad fraud and discuss how to detect and prevent fraud without using tools.

Jan 3, 2024 - Research from The&Partnership and Adloox, an ad verification company, estimates that advertisers could stand to lose $16.4 billion this year due to...

The State of App Marketing for Subscription Apps report outlines the trends and impactful advice that will help you grow an enduring subscription app business.

Jan 3, 2024 - When Turner Kirk joined MOOV, the maker of fitness and wellness products, a year and a half ago, he was tasked with leading growth and user acquisition for a...

Dec 1, 2025

Jan 3, 2024 - As marketers invest more in mobile app re-engagement campaigns, they often end up double paying for users and the actions that those users complete. We’re...

Mar 5, 2021 - With Apple introducing the App Tracking and Transparency (ATT) framework and SKAdnetwork, Liftoff has been working hard to ensure that marketers are setup for...

May 29, 2024 - Join Liftoff and Brendan Fraher at PGC SF 2024 for a keynote on Insights on Live Event Frameworks.

Feb 16, 2024 - Kyle Sausser is Growth and Partnerships Manager at Acorns, a leading saving and investing app. Tech sales and strategy consulting lured Kyle for the first...

Sep 22, 2017 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Dec 24, 2025 - Sanjay Nekkanti on Dhruva Space’s 13-year journey from a rejected pitch to building the essential hardware powering India’s future space infrastructure

Mar 14, 2024 - Kate Palmer is Senior Director of Growth at Stash, where she heads up the acquisition team. Kate’s career covers all sides of digital and mobile advertising:...

May 27, 2020 - Watch this webinar to find out what you need to know to sucessfully market your gaming app in a fast changing world.

Jul 28, 2025 - Victor Hernandez, Head of Online Display & Video Advertising at eDreams ODIGEO, returns to share how his performance marketing approach has evolved across...

Jul 30, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Sep 23, 2019 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

May 12, 2025 - 365Scores unlocks new revenue opportunities with ad monetization while maintaining the great user experience their app offers.

Feb 16, 2024 - Alexey Gusev is Lead Performance Marketer at Goodgame Studios, a Germany-based publisher creating free-to-play web and mobile games. First dabbling in digital...

The 2022 App Marketer Survey is available now. Download it today for a detailed look into what mobile marketers are thinking and doing today, and in 2023.

Mar 14, 2024 - Amos Adler is Sr. Director of UA at SciPlay. After managing high volume A+ accounts and internal ad-tech projects at DAU-UP, Amos led UA efforts at DGN as...

Jan 3, 2024 - Another one in the books! As the month winds down, we want to take some time to thank Heroes and friends for all your hard work in sharing knowledge this year....

Mar 13, 2024 - Iain Russell is Head of Performance Marketing at Moneyhub, a fintech app helping users achieve and secure their financial goals. Iain started in subscription...

Jul 22, 2024 - Download Liftoff's 2024 Casual Gaming Apps Report for cost and ROAS benchmarks, new trends in casual gaming apps, and must-know app monetization...

Jan 3, 2024 - This article is part of Liftoff’s Women in Mobile: Bosses of the Industry series, featuring in-depth interviews with inspiring women in the mobile industry....

Dec 3, 2024 - Miaomiao Li, Performance Marketing Manager at Rovio, leads UA for titles like Angry Birds 2, combining data-driven insights with a privacy-first approach to...

May 14, 2024 - Melissa was first featured as a Mobile Hero in 2020. At the time, Melissa had transitioned from mobile games to real estate and worked at realtor.com® for 3...

Roscosmos confirmed damage at the Baikonur Cosmodrome after launch. The Soyuz MS 28 mission reached the International Space Station safely.

Mar 13, 2024 - From a psychology major in Brazil to a Senior Product manager with Zynga in Montreal, Pocketgamer.biz finds out more about Mobile Hero Paula Neves'...

- Hot Indian Girl liftoff her Tops and show her Boobs on CAM - - 0:41 - 11.11.2019 - 579

May 13, 2025 - Liftoff is thrilled to be a sponsor at ICE Barcelona 2025.

Oct 26, 2023 - The world's leading mobile acquisition and retention summit.

Jun 5, 2021 - Casual games topped the charts this past year. Join us as we talk with casual gaming marketers about what they do to succeed in this highly competitive space.

Mar 13, 2024 - Agustin Ochoa is Senior Performance Manager at Winclap. His beginnings in digital marketing started at IMS Internet Media Services, where he worked on the...

May 11, 2020 - Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new,...

Sep 30, 2019 - Tyler Cooper from TextNow discusses how mobile app marketers can best prepare to combat mobile ad fraud. Listen now to ensure fraud free campaigns.