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https://www.beet.tv/2022/07/measuring-attention-to-ads-has-most-meaning-in-sales-results-carats-michael-law.html
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law – Beet.TV
Jul 26, 2022 - CANNES – Today’s consumers see or hear dozens of advertisements throughout the day among a growing variety of media channels, challenging marketers to measure...
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https://www.beet.tv/2026/04/turn-data-and-ai-into-measurable-outcomes-comcast-advertisings-dawn-williamson.html
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson – Beet.TV
Apr 15, 2026 - NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue...
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https://www.beet.tv/2026/04/iabs-jamie-finstein-on-ctv-and-commerce-dont-talk-about-one-without-the-other.html
IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other – Beet.TV
Apr 19, 2026 - NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution...
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https://www.beet.tv/2026/04/agentic-ai-and-tentpole-events-drive-2026-ad-spend-growth.html
Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth – Beet.TV
Apr 13, 2026 - A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster...
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https://www.beet.tv/2026/04/ctvs-performance-era-demands-streaming-prove-its-worth-nbcus-shepard.html
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard – Beet.TV
Apr 26, 2026 - The days of connected TV serving merely as a way to chase cord-cutters are over. Streaming has graduated from an incremental reach play into something...
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