https://www.marketingdive.com/news/study-brand-activism-sways-buying-behavior-brand-impression-for-58-of-co/597290/
Study: Brand activism sways buying behavior, brand impression for 58% of consumers | Marketing Dive
Opinions on the reasoning behind brand activism were mixed, with 31% of respondents saying companies are cashing in on the culture war.
brand activismbuying behaviorof consumersmarketing divestudy
https://www.cision.com/resources/articles/brand-take-a-stand-brand-activism-guide/
Should Your Brand Take a Stand? A Guide to Brand Activism | Cision
Data-driven insights from education journalists into what makes a compelling PR pitch for your back-to-school story.
take a standyour brandguide to