https://publicatt.unicatt.it/handle/10807/328870
Brands in the firing line: unveiling the cultural controversies of contemporary brand activism.
the firing linebrand activismbrandsunveilingcultural
https://repositorio.iscte-iul.pt/entities/publication/852ddec2-d19a-4148-8c80-0be15e5b4487/full
Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy?
Traditionally, brands were positioned based on their performance characteristics. However, in competitive markets such as today's and with the characteristics...
brand activismmediatedauthenticitygeneratelove
https://www.evermind.it/brand-activism-perche-sempre-piu-aziende-si-interessano-al-bene-comune/
Brand activism: perché sempre più aziende si interessano al bene comune?
Jan 31, 2023 - Responsabilità sociale 2.0, capitalismo illuminato, o piuttosto una subdola strategia di marketing? Il brand activism è un tema dai confini nebulosi e se...
brand activismsempreaziendeinteressanobene
https://www.staging.sxsw.com/interactive/2023/building-a-better-future-through-brand-activism/
Building a Better Future Through Brand Activism at SXSW 2023
Feb 27, 2023 - Helping creatives achieve their goals.
building a betterbrand activismat sxswfuture
https://americanguerrillamarketing.com/articles/transform-brand-activism-arizona/
Brand Activism Agency in Arizona | American Guerrilla Marketing
Oct 1, 2026 - Transform your brand with Arizona
brand activismguerrilla marketingagencyarizonaamerican
https://www.dezinsights.com/p/credible-brand-activism-starts-internally
Credible Brand Activism Starts Internally
May 14, 2025 - In an age where a single tweet can ignite global controversy, a company's reputation and values have become intrinsically linked to its market value.
brand activismcrediblestartsinternally