https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-boycotts-or-buycotts-the-role-of-corporate-activism/
Sociopolitical activism may risk backlash, but it may also lead to tangible positive financial outcomes, particularly when aligned with key stakeholder values.
press releasejournalmarketingboycottsbuycotts