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https://www.ipsos.com/en/80-percent-of-global-influentials-consistently-influence-buying-decisions
80% of Global Influentials consistently influence buying decisions | Ipsos
Nov 13, 2025 - Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.
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https://yougov.com/reports/54577-polish-shopper-behavior-what-shapes-responsible-buying-decisions-in-fmcg
Polish shopper behavior: What shapes responsible buying decisions in FMCG?
Understanding how consumers shop and how the retail landscape evolves is essential for navigating the dynamic FMCG market in Poland.
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https://thimpress.com/ux-micro-moments-that-influence-buying-decisions/
UX Micro-Moments That Influence Buying Decisions | ThimPress
Apr 3, 2026 - UX Micro-Moments That Influence Buying Decisions | ThimPress
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https://emplifi.io/press/study-reveals-customer-ratings-reviews-impact-on-purchase-decisions/
Study Reveals Impact of Ratings, Reviews on Buying Decisions
Feb 14, 2026 - A New Emplifi study sheds light on the rising demand for brand authenticity throughout the buyer's journey, and its impact on purchasing decisions.
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https://www.b2bmarketing.net/podcasts/b2b-buying-decisions-dentsu-b2b-agency/
Fast, simple, trusted: What’s driving modern B2B buying decisions - B2B Marketing
Dec 15, 2025 - In this podcast episode, we sat down with Tom Setter from Dentsu B2B to discuss the 30 decision drivers shaping B2B purchasing right now.
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https://www.futureb2b.com/resources/report-highlights-crucial-role-of-educators-in-edtech-purchasing/
EdTech Purchasing Trends: Why Teachers Influence Buying Decisions
Discover how educators drive edtech purchases post-COVID. Learn why teachers are key influencers, webinars outperform other content, and how vendors can align...
influence buying decisionsedtechpurchasingtrendsteachers
https://situationpublishing.com/inside-the-black-box/
Inside the Black Box: How Tech Buying Decisions Really Happen - Situation Publishing
Feb 17, 2026 - Reader studies. Complete the form to download
black boxtech buyingreally happensituation publishinginside