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https://www.marketingdive.com/news/burger-kings-cmo-on-firing-its-mascot-as-brand-evolves-in-new-campaign/814643/ Burger King’s CMO on firing its mascot as brand evolves in new campaign | Marketing Dive “There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record. new campaign marketing burger cmo firing mascot https://www.marketingdive.com/news/paypal-will-ferrell-largest-marketing-campaign/726463/ PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign | Marketing Dive The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. campaign marketing dive paypal takes largest ever us ad ferrell https://www.marketingdive.com/news/horizon-media-pilots-ai-solution-to-detect-cultural-shifts-mid-campaign/814129/ Horizon Media pilots AI solution to detect cultural shifts mid-campaign | Marketing Dive The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging. campaign marketing dive horizon media cultural shifts pilots solution https://www.marketingdive.com/news/wesson-recasts-gender-roles-thanksgiving-campaign/732573/ Wesson recasts gender roles in Thanksgiving campaign | Marketing Dive The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy. campaign marketing dive gender roles wesson recasts thanksgiving https://www.marketingdive.com/news/elf-challenges-consumers-to-give-an-elf-in-purpose-led-campaign/803910/ E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign | Marketing Dive e l f campaign marketing dive purpose led challenges consumers https://www.marketingdive.com/news/target-puts-creators-at-forefront-of-pokemon-anniversary-campaign/817648/ Target puts creators at forefront of Pokémon anniversary campaign | Marketing Dive In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign. campaign marketing dive target puts creators forefront https://www.marketingdive.com/news/miracle-gro-martha-stewart-gardening-campaign/712584/ Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign | Marketing Dive “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. new campaign marketing miracle gro shares martha gardening https://www.marketingdive.com/news/taco-bell-turns-the-moon-into-a-billboard-for-its-first-global-campaign/599139/ Taco Bell turns the moon into a billboard for its first global campaign | Marketing Dive In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one. campaign marketing dive taco bell first global turns moon https://www.marketingdive.com/news/carvana-gives-keys-to-shaq-for-ai-powered-brand-takeover-campaign/760354/ Carvana gives keys to Shaq for AI-powered brand takeover campaign | Marketing Dive Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.” ai powered brand campaign marketing dive carvana gives keys https://www.marketingdive.com/news/knorr-taps-into-viral-social-trends-with-latest-dating-focused-campaign/814168/ Knorr taps into viral social trends with latest dating-focused campaign | Marketing Dive The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events. campaign marketing dive viral social knorr taps trends https://www.marketingdive.com/news/walmart-challenges-consumer-perceptions-with-who-knew-campaign/750112/ Walmart challenges consumer perceptions with ‘Who Knew?’ campaign | Marketing Dive In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh. campaign marketing dive consumer perceptions walmart challenges knew https://www.marketingdive.com/news/mars-gum-brands-mix-memes-borrowed-nostalgia-in-global-campaign/816064/ Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign | Marketing Dive The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” campaign marketing dive mars gum brands mix https://www.marketingdive.com/news/inside-green-mountain-coffee-roasters-new-campaign/817817/ ‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign | Marketing Dive The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador. new campaign marketing inside green mountain coffee dive https://www.marketingdive.com/news/coca-cola-says-id-like-to-buy-america-a-coke-in-america250-campaign/816694/ Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign | Marketing Dive The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes. campaign marketing dive coca cola buy america says like https://www.marketingdive.com/news/inside-american-eagle-latest-bet-on-sydney-sweeney-for-its-summer-campaign/817425/ Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign | Marketing Dive CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer. campaign marketing dive inside american latest bet sydney sweeney summer https://www.marketingdive.com/news/verizons-visible-eyes-schitts-creek-star-dan-levy-for-ad-campaign/589780/ Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign | Marketing Dive Keying in on Levy's prominent eyebrows, the "Unlimited Eyebrowsing" effort highlights the "brow-sing" capabilities of the carrier's unlimited data plans. campaign marketing dive schitt creek star dan verizon visible https://www.marketingdive.com/news/coca-cola-reasserts-fast-food-dominance-over-pepsi-in-new-campaign/816341/ Coca-Cola reasserts fast-food dominance over Pepsi in new campaign | Marketing Dive For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders. new campaign marketing coca cola fast food reasserts dominance https://www.marketingdive.com/news/campaign-trail-dove-finds-real-beauty-in-bridgerton/810810/ Campaign Trail: Dove finds real beauty in ‘Bridgerton’ | Marketing Dive The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence. campaign trail finds real marketing dive dove beauty https://www.marketingdive.com/news/why-american-eagle-tapped-sydney-sweeney-for-its-priciest-campaign-yet/753660/ Why American Eagle tapped Sydney Sweeney for its priciest campaign yet | Marketing Dive The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience. american eagle sydney sweeney marketing dive tapped priciest https://www.marketingdive.com/news/campaign-trail-bosch-builds-cute-robots-windshield-wiper-innovation/812975/ Campaign Trail: Bosch builds cute robots to push windshield wiper innovation | Marketing Dive Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond. campaign trail windshield wiper innovation marketing bosch builds https://www.marketingdive.com/news/jcpenney-really-big-deal-reveals-holiday-campaign-performance/733695/ How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far | Marketing Dive The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.” big deal marketing dive campaign faring https://www.marketingdive.com/news/how-coach-co-created-a-campaign-with-gen-z-communities-around-the-world/813152/ How Coach cocreated a campaign with Gen Z communities around the world | Marketing Dive CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event. gen z communities around world marketing coach campaign https://www.marketingdive.com/topic/campaign-trail/ Campaign Trail | Marketing Dive Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. campaign trail marketing dive https://www.marketingdive.com/news/campaign-trail-hatch-turns-doomscrolling-into-horror-film-trailer/804089/ Campaign Trail: Hatch turns doomscrolling into horror film trailer | Marketing Dive The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the dangers of in-bed phone use. campaign trail horror film marketing dive hatch turns https://www.marketingdive.com/news/pepsi-nfl-gladiator-megan-thee-stallion-travis-kelce-campaign/726144/ Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’ | Marketing Dive Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more. star studded campaign inspired marketing dive pepsi kicks https://www.marketingdive.com/news/how-powerades-world-cup-campaign-attempts-to-break-through-a-crowded-field/818056/ How Powerade’s World Cup campaign attempts to break through a crowded field | Marketing Dive Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes. world cup campaign field marketing attempts break crowded