https://journal-iasssf.com/index.php/IPERCOP/article/view/1319
Consumer skepticism toward cause-related marketing: An analysis on product quality and satisfaction...
cause related marketing
https://www.rosica.com/tag/cause-related-marketing/
cause-related marketing | Rosica
cause related marketing
https://digitalcommons.memphis.edu/etd/1196/
"Cause-related Marketing and Shareholder Value: An Event Study Analysis" by Parker Jon Woodroof
Drawing from signaling theory, this study investigates the shareholder wealth effects of marketing investments into cause-related marketing (CRM) campaigns....
cause related marketing
https://gocsrsocial.com/cause-related-marketing-social-impact-branding-how-doing-good-creates-real-business-value/
cause-related-marketing-social-impact-branding-how-doing-good-creates-real-business-value | CSR...
A streamlined platform to manage, track, and showcase your organization's corporate social responsibility initiatives and community impact.
cause related marketing
https://ciencia.ucp.pt/pt/activities/the-effect-of-cause-related-marketing-in-the-purchase-intention-o/
The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the...
cause related marketingthe effect