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More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

It's not all gloom, says this advertising pro.

From seven bold retail media predictions for next year to M&S’s early Christmas success, here’s our essential reading from this week.

The traditional advertising landscape experienced a huge shift in 2020, and with the market still unsettled, we expect some atypical spending patterns among...

Christmas advertisements are actually a great guide for being a woman. And these funny holiday ads can add some cheer to the season.

Dec 16, 2025 - Every year, fashion brands and retailers pull out all the stops to deliver the Christmas season's most talked-about campaigns that will translate into top

It's the moment we've all been waiting for: the 2025 Christmas adverts have dropped - and we’ve picked the five that truly sleigh, from John...

After an atheist billboard causes a ruckus outside the Lincoln Tunnel, the Christian group puts up its own

Christmas, being the most widely celebrated festival in the world, tends to be the natural focal point of the annual marketing calendar for a lot of brands....