Sponsor of the Day:
Jerkmate
https://bbbprograms.org/media/newsroom/decisions/scentsy
DSSRC Recommends Scentsy Modify Certain Earnings Claims - BBB National Programs
The Direct Selling Self-Regulatory Council (DSSRC) recommended Scentsy modify earnings claim disclosures.
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https://bbbprograms.org/media/newsroom/decisions/green-gobbler
Following Reopened NAD Matter, PurposeBuilt Brands Discontinues Challenged Claims - BBB National...
In a reopened National Advertising Division challenge, PurposeBuilt Brands discontinued its Green Gobbler Dissolver claims.
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https://bbbprograms.org/media/insights/blog/made-in-usa
The Enduring Appeal of "Made in USA" Claims - BBB National Programs
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https://bbbprograms.org/media/newsroom/decisions/aplgo
DSSRC Recommends APLGO Discontinue Certain Earnings Claims - BBB National Programs
The Direct Selling Self-Regulatory Council (DSSRC) recommended APLGO modify or discontinue certain earnings claims.
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https://bbbprograms.org/media/newsroom/decisions/bayer-healthcare
NAD Recommends Bayer Modify or Discontinue Certain One A Day Multivitamin Claims - BBB National...
The National Advertising Division recommended that Bayer discontinue or modify certain One A Day® Men’s Pre-Conception Health Complete Multivitamin claims.
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https://bbbprograms.org/media/insights/blog/functionality-parts
Why “Functionality of Components” Is Critical for "Made in USA" Claims - BBB National Programs
Achieving a “Made in USA” claim is far from simple, demanding adherence to FTC standards, including the functionality or role of foreign-sourced components.
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https://bbbprograms.org/media/newsroom/decisions/drdent
In NAD Challenge, Dr.Dent Voluntarily Discontinues Teeth Whitening Strip Claims - BBB National...
Following a National Advertising Division challenge, Dr.Dent discontinued claims for its Purple Whitening Strips.
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https://bbbprograms.org/media/newsroom/decisions/thermomix
DSSRC Recommends Thermomix Modify Certain Earnings Claims - BBB National Programs
The Direct Selling Self-Regulatory Council (DSSRC) recommended Thermomix USA modify or discontinue certain social media earnings claims.
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https://bbbprograms.org/media/insights/blog/health-lite-claims
Take Care of Your “Health-Lite” Claims - BBB National Programs
Some advertisers try to avoid scrutiny with “softer” health-related claims, but a new approach doesn't lower the substantiation bar.
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https://bbbprograms.org/media/insights/blog/made-vs-assembled
"Made in USA" vs. "Assembled in USA" Claims - BBB National Programs
Understanding the nuance between
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https://bbbprograms.org/media/newsroom/decisions/dorel
Ad Watchdogs Find Dorel’s AI-Related Claims Supported - BBB National Programs
NAD and CARU found Dorel's CryAssist™ technology claims supported, but recommended Dorel implement changes to comply with COPPA.
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