https://www.sportsbusinessjournal.com/Articles/2026/03/05/ai-avatar-platform-genies-adds-deal-with-nbpa/?issueId=C2P7JYQPMBG3XNJGYFDDMTCTRE
Genies to create AI avatars of NBA players with NBPA deal
AI avatar firm Genies has its second deal with a major sports union in as many months, as it will now create
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