https://advertisingweek.com/ctv-advertisers-should-demand-more-from-the-supply-chain/
CTV Advertisers Should Demand More from the Supply Chain – Advertising Week
the supply chainctv advertisersmore fromadvertising weekdemand
https://www.tvtechnology.com/business/amagi-launches-in-content-ads-to-attract-more-ctv-advertisers
Amagi Launches ‘In-Content Ads’ to Attract More CTV Advertisers | TV Tech
May 6, 2026 - Programmatic expansion brings ad innovation directly to advertisers at scale
ctv advertisersamagilaunchescontentattract
https://premion.com/what-we-do/
Premium OTT/CTV advertising for local and regional advertisers
ctv advertisingpremiumottlocalregional
https://www.equativ.com/advertisers/ctv
CTV for Advertisers — Equativ
Our full suite of CTV solutions for advertisers offers next-level personalization and targeting with access to premium streaming and broadcast inventory.
for advertisersctvequativ
https://premion.com/expert-insights/march-madness-is-a-slam-dunk-moment-for-ctv-advertisers/
March Madness Is a Slam Dunk Moment for CTV Advertisers | PREMION
Mar 9, 2026 - Every March, millions of fans fill out brackets, gather around screens and follow the unpredictable drama of the NCAA basketball tournament. March Madness has...
march madnessslam dunk
https://www.marketingdive.com/news/trade-desk-earnings-q4-ctv-retail-media/642825/
Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media | Marketing Dive
The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”
trade desk
https://bestmediainfo.com/insights/ipl-2026-top-five-advertisers-take-29-share-on-ctv-vs-39-on-linear-tv-11808215
IPL 2026: Top five advertisers take 29% share on CTV vs 39% on linear TV
May 7, 2026 - TAM Sports data shows the top five advertisers took 29% ad volume share on CTV during IPL 2026, compared with 39% on linear TV
top fiveshare onlinear tvipladvertisers
https://www.start.io/blog/for-the-first-time-advertisers-will-spend-more-on-ctv-ads-than-traditional-tv-report-says/
For the first time, advertisers will spend more on CTV ads than traditional TV, report says -...
May 7, 2024 - Brands will spend an estimated $62.9 billion buying digital video ads in 2024, representing roughly 52% of total video ad spend.
for the first time