https://www.comscore.com/por/Insights/Press-Releases/2025/2/Comscore-Expands-YouTube-CTV-Viewership-Measurement-to-International-Markets
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience...
comscoreexpandsyoutubectvviewership
https://www.nielsen.com/de/news-center/2024/nielsen-launches-deduplicated-youtube-ctv-campaign-measurement-in-the-uk/
Nielsen announces the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the UK.
ctv campaign measurementnielsenlaunchesdeduplicatedyoutube
https://www.streamingmedia.com/Articles/Post/Blog/The-Role-AI-Can-Play-in-CTV-Measurement-158051.aspx
Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.
ctv measurementroleaiplay