https://triplelift.com/resources/case-study/triplelift-pause-ads-drive-engagement-during-key-moments-on-ctv/
Pause Ads Drive Engagement During Key Moments on CTV - TripleLift
Nov 6, 2025 - Discover the results from a recent TripleLift study demonstrating the effectiveness of Pause Ads, a highly anticipated new ad format.
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https://triplelift.com/resources/research/taking-a-pause-turning-ctv-creative-into-action/
Taking a Pause: Turning CTV Creative Into Action - TripleLift
Nov 11, 2025 - See how creative technology is reshaping the CTV landscape, delivering genuine consumer value and driving the performance brands demand.
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https://pubmatic.com/news/pubmatic-scales-pause-advertising-campaigns-across-connected-tv-with-dentsu-first-to-partner/
PubMatic & dentsu Launch Scalable Pause Ads on CTV
Oct 21, 2025 - PubMatic and dentsu partner to scale pause ads across premium CTV, delivering high-impact, non-intrusive viewer engagement through Activate.
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https://research.mountain.com/ctv-report/pause-ads-ai-and-interactivity-whats-next-for-ctv/
Pause Ads, AI, and Interactivity: What’s Next for CTV - MNTN Research
Oct 14, 2025 - At Advertising Week New York 2025, industry leaders shared what’s next for CTV. The three key trends they said are shaping the future of this channel?...
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https://www.wunderkind.co/resources/case-studies/ulta-beauty/
Ulta Beauty Transforms CTV with WunderKIND Ads’ Award-Winning Pause Ad Campaign
Explore how Ulta Beauty achieved success through our solutions.
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https://www.streamtvinsider.com/advertising/triplelift-expands-programmatic-ctv-pause-ads-plex-xumo
TripleLift expands programmatic CTV Pause Ads with Plex, Xumo
The Pause Ad format has gained traction across major CTV publishers and is showing results.
triplelift expandsctv pause
https://blog.cadent.com/cadent-blog/what-are-ctv-pause-ads
CTV Pause Ads: How Brands Can Capture Attention During Video Breaks
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