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https://daringfireball.net/2025/12/apple_tv_new_fanfare
Daring Fireball: Apple TV’s New Fanfare
Netflix’s “tadum” is so iconic that it’s the name of their company blog. HBO’s static + chanted om is the OG standard-setter. I suspect the new Apple TV...
daring fireball applenewfanfare
https://daringfireball.net/2018/01/ios_11_point_3
Daring Fireball: Apple Previews iOS 11.3
It’s almost like Apple held a little mini-WWDC over the last two days via Newsroom posts.
daring fireball appleios 11 3previews
https://daringfireball.net/2023/10/apple_and_ai
Daring Fireball: Apple and AI
The anxiety inside Apple is that many people inside do not believe Apple’s own AI/ML team can deliver.
daring fireball appleai
https://daringfireball.net/2020/09/apple_leadership_bubblegum_cards
Daring Fireball: Apple Leadership Bubblegum Cards
My big question and deepest concern regarding Apple’s leadership, especially now that Ive is gone and Phil Schiller has moved on to fellowship with only the...
daring fireball appleleadershipbubblegumcards
https://daringfireball.net/2024/03/apple_adjusts_dma_plan
Daring Fireball: Apple Adjusts DMA Plan to Offer Direct Downloading of Apps From the Web (With a...
I suspect Apple was ready to go from the start with web downloads — they knew the EC *might* demand it — and so they opened their hand January 25 with the...
daring fireball appleoffer directadjustsdmaplan
https://daringfireball.net/2010/05/apple_verizon_political_calculus
Daring Fireball: Apple-Verizon Political Calculus, 2010 Edition
You can see why Verizon wants Android phones — and now tablets — regardless if they’re soon getting the iPhone.
daring fireball appleverizonpoliticalcalculus2010
https://daringfireball.net/2025/12/apple_japan_msca_compliance
Daring Fireball: Apple Announces Changes to iOS in Japan for Compliance With the Mobile Software...
It’s the practical results of legislation and regulation that matter, not the intentions. The Japanese government seemingly gets that, and acts accordingly.
daring fireball appleannounces changesmobile softwareiosjapan
https://daringfireball.net/2024/03/apple_epic_reinstatement
Daring Fireball: Apple Reinstates Epic’s EU Developer Account
If Apple had just let Epic proceed from the start, they’d have looked magnanimous. But as it stands, Apple looks bitter, and from the EC’s perspective, in need...
daring fireball appledeveloper accountreinstateseu
https://daringfireball.net/2009/02/apple_google_palm
Daring Fireball: Apple, Google, and Palm
Regarding Apple’s relationships with Google and Palm.
daring fireball applegooglepalm
https://daringfireball.net/2026/03/apple_giveth_apple_taketh_away
Daring Fireball: Apple Giveth, Apple Taketh Away
Safari is no longer breaking my menu-item-icon despising heart on MacOS 26 Tahoe, but the best trick to block the Tahoe “upgrade” notice on MacOS 15 Sequoia no...
daring fireball appletaketh awaygiveth
https://daringfireball.net/2009/02/apple_on_the_mind
Daring Fireball: Apple on the Mind at MWC
Apparently the iPhone is hindering innovation because it’s innovative.
daring fireball applemindmwc
https://daringfireball.net/2008/01/aapl_q1_2008
Daring Fireball: Apple First Quarter 2008 Results
A look at Apple’s financial results from the just-completed holiday sales quarter.
daring fireball applefirst quarter 2008results
https://daringfireball.net/2023/10/apple_again_hikes_prices_for_services
Daring Fireball: Apple Again Hikes Prices for Its Media Services
Of the three component services whose standalone prices went up, TV+ and Arcade seem justified. News+, however, does not.
daring fireball applehikes pricesmedia services
https://daringfireball.net/2025/02/apple_pulls_advanced_data_protection_from_the_uk
Daring Fireball: Apple Pulls Advanced Data Protection From the UK, in Defiance of UK Demand for...
The UK’s demands are simultaneously infuriatingly offensive, mathematically ignorant (regarding the nature of end-to-end encryption), dangerous (as proven by...
daring fireball appleadvanced datapullsprotectionuk
https://daringfireball.net/2016/08/apple_gun_emoji
Daring Fireball: Apple and the Pistol Emoji
On Apple’s intention to change the pistol emoji from a realistic gun to a water pistol.
daring fireball applepistolemoji
https://daringfireball.net/linked/2026/03/26/apple-discontinues-the-mac-pro-with-no-plans-to-bring-it-back
Daring Fireball: Apple Discontinues the Mac Pro With No Plans to Bring It Back
Link to: https://9to5mac.com/2026/03/26/apple-discontinues-the-mac-pro/
daring fireball applemac prodiscontinuesplansbring
https://daringfireball.net/linked/2026/03/28/apple-should-set-and-enforce-some-basic-standards-for-custom-video-players-on-tvos
Daring Fireball: Apple Should Set and Enforce Some Basic Standards for Custom Video Players on tvOS
Link to: https://daringfireball.net/2024/03/quickly_toggling_closed_captions_on_apple_tv
daring fireball applecustom videosetenforcebasic
https://daringfireball.net/2025/03/apple_is_delaying_the_more_personalized_siri_apple_intelligence_features
Daring Fireball: Apple Is Delaying the ‘More Personalized Siri’ Apple Intelligence Features
This announcement is disappointing, but unsurprising. If it’s Apple’s general policy not to ship a product before it’s ready, that applies tenfold for a...
daring fireball appleintelligence featuresdelayingpersonalized
https://daringfireball.net/linked/2026/04/20/apple-annual-environmental-progress-report
Daring Fireball: Apple's Annual Environmental Progress Report
Link to: https://www.apple.com/newsroom/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/
daring fireball appleannual environmentalprogress report
https://daringfireball.net/linked/2026/04/20/cook-chairman-ternus-ceo
Daring Fireball: Apple: 'Tim Cook to Become Apple Executive Chairman; John Ternus to Become Apple...
Link to: https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/
daring fireball applebecome executive chairmantim cookjohn ternus
https://daringfireball.net/2026/03/apple_enclaves_neo_camera_indicator
Daring Fireball: Apple Exclaves and the Secure Design of the MacBook Neo’s On-Screen Camera...
“What that means in practice is that even a kernel-level exploit would not be able to turn on the camera without the light appearing on screen.”
daring fireball applesecure designscreen cameramacbook
https://daringfireball.net/2008/03/mail_control
Daring Fireball: Apple Mail and the Control Key
Useful tips for scrolling the message list with the keyboard in Apple Mail.
daring fireball applecontrol keymail
https://daringfireball.net/linked/2026/04/03/savant-still-on-ice
Daring Fireball: Apple Still Has Jessica Chastain’s ‘The Savant’ on Ice, Seven Months After It Was...
Link to: https://www.macstories.net/news/coming-soon-whats-next-on-apple-tv-and-apple-arcade-in-april-2026/
daring fireball appleseven monthsstilljessicaice
https://daringfireball.net/2007/04/apple_computer
Daring Fireball: Apple Computer
Apple TV’s official UI has fewer options than competing products, but its unofficial capabilities offer far more hackability for nerds.
daring fireball applecomputer
https://daringfireball.net/linked/2025/10/11/the-savant-apple-tv
Daring Fireball: Apple Has Indefinitely Postponed Jessica Chastain's Apple TV+ Thriller 'The...
Link to: https://deadline.com/2025/09/the-savant-jessica-chastain-postponed-apple-1236553658/
daring fireball appleindefinitely postponedjessica chastaintv thriller
https://daringfireball.net/2020/09/apple_time_flies_event
Daring Fireball: Apple Announces Virtual ‘Time Flies’ Event Next Tuesday
Apple doesn’t like saying in advance what *will* be announced at an event, but they do like setting accurate expectations for what *won’t* be announced.
daring fireball appleannounces virtualevent nexttuesday
https://daringfireball.net/2024/07/apple_taboola_sitting_in_a_tree
Daring Fireball: Apple Strikes Deal With Taboola to Sell Ads for Apple News
So while I don’t think it’s good news that Apple is partnering with Taboola, I don’t expect it to make any discernible difference in the ad quality or...
daring fireball applestrikes dealsell adstaboolanews
https://daringfireball.net/linked/2026/04/16/express-transit-visa-exploit
Daring Fireball: Apple Pay Express Mode for Transit, When Used With a Visa Card, Is Vulnerable to...
Link to: https://www.macrumors.com/2026/04/15/apple-pay-visa-transit-exploit/
daring fireball appleexpress modevisa cardpaytransit
https://daringfireball.net/2005/01/iwork
Daring Fireball: Apple to Announce ‘iWork’ Office Suite?
Rumors backed by credible (albeit circumstantial) evidence indicate Apple is poised to release a new software product called “iWork” at Macworld Expo next week.
daring fireball appleoffice suiteannounce
https://daringfireball.net/2010/01/apple_adobe_flash
Daring Fireball: Apple, Adobe, and Flash
If Adobe needs Apple to grant them further access to the hardware to make the *Mac* version of Flash Player better, what are the odds that they’d get that sort...
daring fireball appleadobeflash
https://daringfireball.net/2022/09/apple_watch_ultra
Daring Fireball: Apple Watch Ultra
It *almost* feels more like having an adorable little iPhone Nano strapped to my wrist than a huge Apple Watch.
daring fireball applewatch ultra
https://daringfireball.net/2018/07/new_macbook_pros
Daring Fireball: Apple Updates MacBook Pro Models With Touch Bar
https://www.apple.com/newsroom/2018/07/apple-updates-macbook-pro-with-faster-performance-and-new-features-for-pros/
daring fireball applemacbook protouch barupdatesmodels
https://daringfireball.net/linked/2026/04/01/apple-marks-50
Daring Fireball: Apple Marks 50th Anniversary
Link to: https://www.apple.com/
daring fireball applemarks 50th anniversary
https://daringfireball.net/2021/02/apple_mail_and_hidden_tracking_images
Daring Fireball: Apple Mail and Hidden Tracking Images
Apple should offer defenses against email tracking just as robust as Safari’s defenses against web tracking.
daring fireball applemailhiddentrackingimages
https://daringfireball.net/2017/09/apple_watch_series_3
Daring Fireball: Apple Watch Series 3
With the addition of cellular networking in Series 3, Apple Watch gains something essential: independence. It’s not just a cool feature. It’s aimed smack dab...
daring fireball applewatch series 3
https://daringfireball.net/linked/2026/04/14/pages-numbers-keynote-old-versions-mac-app-store
Daring Fireball: Apple Has Hidden the Pre-Creator-Studio Versions of Keynote, Numbers, and Pages in...
Link to: https://9to5mac.com/2026/04/13/apple-removes-old-pages-keynote-numbers-apps-for-macos/
daring fireball applecreator studiokeynote numbershiddenpre
https://daringfireball.net/2012/11/seriously_apple_is_doomed
Daring Fireball: Seriously, Apple Is Doomed
But *innovation*, that’s something that many feel might be attributed solely to Jobs, and it plays directly into our utterly unreasonably collective desire to...
daring fireballseriouslyappledoomed
https://daringfireball.net/2016/02/san_bernardino_password_reset
Daring Fireball: On the San Bernardino Suspect’s Apple ID Password Reset
The key point is that you do not have to unlock an iPhone to have it back up to iCloud. But a locked iPhone *can’t* back up to iCloud if the associated Apple...
daring fireballsan bernardinoapple idpassword reset
https://daringfireball.net/2021/05/the_new_siri_remote_etc
Daring Fireball: The New Siri Remote (and Updated Apple TV 4K)
An Apple TV remote you won’t hate, and might love.
apple tv 4kdaring fireballnew siriremoteupdated
https://daringfireball.net/2026/02/my_2025_apple_report_card
Daring Fireball: My 2025 Apple Report Card
apple report carddaring fireball2025
https://daringfireball.net/2020/01/reuters_report_on_apple_dropping_plan_for_encrypted_icloud_backups
Daring Fireball: Regarding Reuters’s Report That Apple Dropped Plan for Encrypting iCloud Backups
This isn’t about Apple foiling law enforcement. It isn’t about Apple helping criminals. It’s about Apple enabling its customers to own and control their own...
daring fireball regardingicloud backupsreportappledropped
https://daringfireball.net/2010/08/judging_flash_battle
Daring Fireball: How to Judge the Battle Between Apple and Adobe Regarding Flash
Is there more pressure on Apple to add Flash support to iOS, or on websites with Flash-only content to produce iOS-compatible alternatives?
daring fireballjudgebattleappleadobe
https://daringfireball.net/linked/2005/07/21/matas
Daring Fireball: Mike Matas: Moving to Apple
Link to: http://www.mikematas.com/blog/2005/07/moving-to-apple.html
daring fireballmikematasmovingapple
https://daringfireball.net/linked/2025/11/15/ft-apple-tim-cook-succession
Daring Fireball: Financial Times: 'Apple Intensifies Succession Planning for CEO Tim Cook'
Link to: https://www.ft.com/content/0d424625-f4f8-4646-9f6e-927c8cbe0e3e
ceo tim cookdaring fireballfinancial timessuccession planningapple
https://daringfireball.net/2024/04/base-model_ram_in_apple_devices
Daring Fireball: Base-Model RAM in Apple Devices
It’s downright bizarre to think that come this fall, all iPhone 16 models will sport as much RAM as base model Macs.
daring fireballbase modelapple devicesram
https://daringfireball.net/2011/09/new_apple_advantage
Daring Fireball: The New Apple Advantage
On the dearth of Apple-caliber products from companies other than Apple.
daring fireballnew appleadvantage
https://daringfireball.net/2026/01/thoughts_and_observations_regarding_apple_creator_studio
Daring Fireball: Thoughts and Observations Regarding Apple Creator Studio
Starting with a few words on the new app icons.
daring fireball thoughtsapple creator studioobservations regarding
https://daringfireball.net/2016/08/bloomberg_apple_watch_2
Daring Fireball: Bloomberg’s Report on Apple Watch 2
If Apple wanted to ship the second generation Apple Watch this year, it was essential that they be able to begin shipments in October, perhaps as late as the...
apple watch 2daring fireballreport
https://daringfireball.net/2023/05/bajarin_wwdc_headset
Daring Fireball: On Apple Fitting a Headset Announcement Into the Always-Packed WWDC Keynote
We won’t come out of the keynote thinking it was too long; we’ll come out of it with our heads spinning because it’s going to cover so much, so fast.
daring fireballapplefittingheadsetannouncement
https://daringfireball.net/2015/09/prelude_to_hey_siri_event
Daring Fireball: Prelude to Tomorrow’s ‘Hey Siri’ Apple Event in San Francisco
Why I’m not expecting new iPads at tomorrow’s event.
daring fireballapple eventsan franciscoprelude
https://daringfireball.net/linked/2025/04/03/visa-mastercard-apple-card
Daring Fireball: WSJ: Visa Offers Apple Roughly $100 Million to Switch Apple Card's Network From...
Link to: https://www.wsj.com/finance/banking/apple-card-visa-mastercard-deal-3ce762da
daring fireball100 millionwsjvisaoffers
https://daringfireball.net/2022/02/my_2021_apple_report_card
Daring Fireball: My 2021 Apple Report Card
Another standout year for hardware; more concerns than ever on software.
apple report carddaring fireball2021
https://daringfireball.net/2006/12/apple_universal_conjectural_transcript
Daring Fireball: Conjectural Transcript of the Upcoming Negotiations Between Apple and Universal...
Steve Jobs meets with Universal Music CEO Doug Morris.
daring fireballtranscriptupcomingnegotiationsapple
https://daringfireball.net/2017/09/thoughts_on_apple_tv_4k
Daring Fireball: Thoughts on Apple TV 4K
In short, it’s the Apple TV you know and love (and/or hate), only faster, and with 4K support I can’t test.
daring fireball thoughtsapple tv 4k
https://daringfireball.net/2008/10/apple_ram_prices
Daring Fireball: Good RAM Prices From Apple on New MacBooks
Apple’s memory prices for the new MacBooks and MacBook Pros is actually very competitive.
daring fireballram pricesnew macbooksgoodapple
https://daringfireball.net/2010/05/this_is_how_apple_rolls
Daring Fireball: This Is How Apple Rolls
While we’re out here poking and prodding at the iPad, they’re back at work in Cupertino. They’ve got a little gem of a starting point in hand. And they’re...
daring fireballapple rolls
https://daringfireball.net/2019/09/app_store_sherlocking
Daring Fireball: About That Washington Post Story on Apple Copying Features From Top Apps in the...
When a utility is designed to compensate for a hole in Mac OS X, the developer should not expect the hole to remain unfilled by Apple forever.
daring fireballwashington posttop appsstoryapple
https://daringfireball.net/2023/10/apple_pencil_usb-c
Daring Fireball: There’s a New Apple Pencil With a USB-C Port, and My Thoughts Turn to the...
The point should be to make the question “*Which iPad should I buy?*” as easy to answer as possible.
usb c portdaring fireballnew applepencilthoughts
https://daringfireball.net/linked/2026/03/29/the-verge-apple-50-ranking
Daring Fireball: The Verge: 'Rank the Best Apple Products From the Last 50 Years'
Link to: https://www.theverge.com/cs/tech/900477/apple-50-anniversary-rank-products
best apple productslast 50 yearsdaring fireballvergerank
https://daringfireball.net/2010/03/regarding_old_apple_microsoft_suit
Daring Fireball: A Thought Regarding the Old Apple-v.-Microsoft ‘Look and Feel’ Lawsuit
Good ideas are meant to spread.
daring fireballold applev microsoftthoughtregarding
https://daringfireball.net/2015/09/thoughts_and_observations_on_todays_hey_siri_event
Daring Fireball: Brief Thoughts and Observations Regarding Today’s ‘Hey Siri’ Apple Event
This was it: one big event for *all* of Apple’s late 2015 product announcements.
daring fireballbrief thoughtsobservations regardingapple event
https://daringfireball.net/2009/10/regarding_apple_tv
Daring Fireball: Regarding Apple TV
You can argue that Apple should have released major new Apple TV hardware in time for this holiday season, but it’s not fair to complain that a software update...
daring fireball regardingapple tv
https://daringfireball.net/2019/04/why_apple_settled_with_qualcomm
Daring Fireball: Why Apple Settled With Qualcomm
Now is the time that fundamental early decisions for those 2020 iPhones need to be made, and it seems painfully clear that Apple determined they could not...
daring fireballapplesettledqualcomm
https://daringfireball.net/2018/04/zuckerbergs_notes
Daring Fireball: Regarding Mark Zuckerberg’s Unused Talking Points on Tim Cook and Apple
Zuckerberg should stick to the “some companies work hard to charge you more, other work hard to charge you less” angle. Trying to say that Apple is in the same...
daring fireball regardingtalking pointstim cookmarkunused
https://daringfireball.net/2007/07/simple_inbox_sweeper
Daring Fireball: Simple Inbox Archiving Script for Apple Mail
An AppleScript for Apple Mail to move all unflagged, read messages from each IMAP inbox to an “Archive” mailbox.
daring fireballapple mailsimpleinboxarchiving
https://daringfireball.net/2022/04/more_friday_night_baseball_details
Daring Fireball: Play Ball: Apple Announces More Details About ‘Friday Night Baseball’ on Opening...
A diverse broadcast crew, including Melanie Newman calling play-by-play, but no pausing or fast-forwarding during games.
daring fireballapple announcesplaydetailsnight
https://daringfireball.net/linked/2014/02/28/cook-apple-ncppr
Daring Fireball: Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apple's Stock
daring fireball timsell applecooksoundlyrejects
https://daringfireball.net/2025/02/my_2024_apple_report_card
Daring Fireball: My 2024 Apple Report Card
While there are several areas where Apple maintained consistent excellence in 2024, I can’t think of a single area where Apple levelled up. Not one. That feels...
apple report carddaring fireball2024
https://daringfireball.net/2005/06/intel_apple_odds_and_ends
Daring Fireball: Intel-Apple Odds and Ends
A few miscellaneous notes and questions on the Apple-Intel story.
daring fireballintelappleoddsends
https://daringfireball.net/2007/02/drm_and_non_drm_music
Daring Fireball: Would Apple Mix DRM and Non-DRM Music at the iTunes Store?
Could — or would — Apple sell DRM-free music alongside DRM-laden music at the iTunes Store without sacrificing a simple, consistent user experience?
daring fireballitunes storewouldapplemix
https://daringfireball.net/linked/2026/04/16/miller-netflix-tvos
Daring Fireball: Chance Miller: 'Netflix Ruined Its Apple TV App by Switching to a Custom Video...
Link to: https://9to5mac.com/2026/04/15/netflix-ruined-its-apple-tv-app-by-switching-to-a-custom-video-player/
apple tv appdaring fireballchance millercustom videonetflix