Sponsor of the Day:
Jerkmate
https://www.marketingdive.com/news/pubmatic-offers-agentic-platform-access-to-indie-agencies-in-new-deal/816046/
PubMatic offers agentic platform access to indie agencies in new deal | Marketing Dive
A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.
deal marketing diveagentic platformindie agenciespubmaticoffers
https://www.marketingdive.com/news/archer-teams-with-mandalorian-and-grogu-for-first-entertainment-deal/817296/
Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal | Marketing Dive
Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.
deal marketing divefirst entertainmentarcherteams
https://www.marketingdive.com/news/kraft-mac-cheese-teams-with-netflix-for-star-studded-film-deal/619950/
Kraft Mac & Cheese teams with Netflix for star-studded film deal | Marketing Dive
Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.
kraft mac cheesedeal marketing divestar studdedteamsnetflix
https://www.marketingdive.com/news/bud-light-ufc-official-beer-sponsor-ab-inbev/697723/
Bud Light locks up with UFC for multiyear deal | Marketing Dive
The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S.
deal marketing divebud lightlocksufcmultiyear
https://www.marketingdive.com/news/jcpenney-really-big-deal-reveals-holiday-campaign-performance/733695/
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far | Marketing Dive
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”
big dealmarketing divecampaignfaring
https://www.marketingdive.com/news/how-kraft-heinzs-nfl-deal-could-help-the-marketer-get-back-on-track/814879/
How Kraft Heinz’s NFL deal could help the marketer get back on track | Marketing Dive
The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.
deal couldget backtrack marketingkraftnfl
https://www.marketingdive.com/news/Omnicom-IPG-acquisition-advertising-agency-dealmaking-MA/735104/
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland | Marketing Dive
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
indie agenciescould benefitmega dealmarketing diveipg