https://www.shopify.com/uk/enterprise/blog/running-winback-campaigns
Win-Back Campaigns: 7 Strategies to Re-Engage Lapsed Customers (2025) - Shopify UK
Don't let lapsed customers slip away. Learn how to create effective win-back campaigns with proven email, SMS, and ad strategies to boost retention and drive...
engage lapsed customerswin backcampaignsstrategiesshopify
https://strategiq.co/hub/re-engage-lapsed-customers-through-performance-max/
Re-engage lapsed customers through Performance Max | StrategiQ
May 22, 2025 - Google have recently developed 'win-back' mode within Performance Max campaigns, designed to target and reactivate lapsed customers.
engage lapsed customersperformance maxstrategiq