https://www.prweek.com/article/1931822/brands-need-go-back-school-reach-gen-z-—-literally
Brands need to go back to school to reach Gen Z — literally | PR Week
Brands need to go back to school to reach Gen Z — literally. From PR Week
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https://ianbeacraft.com/
Ian Beacraft – Building Next-gen brands with the tech of tomorrow
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https://sourcingjournal.com/denim/denim-trends/the-four-factions-reshaping-gen-zand-why-brands-pay-attention-1234754278/
The Four Factions Reshaping Gen Z—and Why Brands Need to Pay Attention
Understanding Gen Z must be an integral part of brands’ strategies looking for stability in today’s complex market, according to Future Snoops.
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https://www.dglaw.com/the-wall-street-journal-openai-wants-brands-to-allow-their-mascots-to-appear-in-gen-ai-videos/
The Wall Street Journal | OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos -...
Nov 11, 2025 - Gary Kibel spoke to The Wall Street Journal about the potential for high-profile litigation as brands confront unlicensed use of their intellectual property in...
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https://www.5wpr.com/new/marketing-to-gen-alpha-how-brands-can-win-over-the-next-generation/
Marketing To Gen Alpha: How Brands Can Win Over The Next Generation | 5W PR Agency Blog
Jul 7, 2025 - Learn how gaming brands can connect with Gen Z and Gen Alpha through mobile-first PR, authentic influencer partnerships and interactive content strategies.
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https://www.businessinsider.com/gen-z-shopping-habits-kill-brands-2019-7?r=US&IR=T
Gen Z is leading an evolution in shopping that could kill brands as we know the
Jul 16, 2019 - Generation Z's approach to brands is part of what sets it apart from other generations. When deciding where to shop, their primary motivator is price.
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https://www.globalbrandsmagazine.com/gen-z-steering-travel-at-sea/
Cruise Control: How Gen Z Is Steering the Future of Travel at Sea - Global Brands Magazine
Nov 13, 2025 - Gen Z travellers are driving new demand in the global cruise industry with a clear preference for short itineraries, seamless digital experiences, and...
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https://www.echostar.com/brands/genmobile
Gen Mobile | EchoStar Brands
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https://www.modernretail.co/operations/modern-retail-podcast-how-gen-z-builds-brands-with-charcharms-charlotte-trecartin/
Modern Retail Podcast: How Gen Z builds brands, with CharCharms' Charlotte Trecartin - Modern...
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https://hello.wunderkind.co/2025-lead-gen-brands-guide
How Lead Gen Brands Turn Interest Into Income
Learn how lead gen brands turn anonymous visitors into revenue with identity resolution, intent signals, and smart messaging.
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https://adage.com/article/digital-marketing-ad-tech-news/gen-z-marketing-glossary-2025-words-and-terms-brands-need-know/2604206/
Gen Z marketing glossary 2025—words and terms brands need to know - Ad Age
Mar 4, 2025 - Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital trends and cultural insights...
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https://www.modernretail.co/marketing/brands-briefing-how-retail-companies-are-adjusting-to-the-bifurcated-gen-z-shopper/
How brands are adjusting to the bifurcated Gen Z shopper
Nov 19, 2025 - As Gen Z is cutting back on Chipotle but spending more at Coach, brands are charged with finding the middle ground.
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https://odori-tsugeno.com/how-gen-z-entrepreneurs-build-online-brands/
How Gen Z Entrepreneurs Build Online Brands - Side Hustle Hub
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https://sourcingjournal.com/topics/sourcing/carbonfact-for-suppliers-connects-brands-next-gen-material-1234792498/
New Carbonfact Tool Connects Brands with Next-Gen Material Suppliers
Carbonfact for Suppliers is “the environmental data exchange for fashion,” the carbon management software system said.
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https://www.parents.com/gen-alpha-is-obsessed-with-these-brands-11856081
Gen Alpha Is Obsessed With These Brands Their Parents Love
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https://www.retaildive.com/news/gen-z-reshaping-holiday-marketing/805979/
How Gen Z is reshaping holiday marketing — and what brands can do about it | Retail Dive
The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
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https://www.demandgenreport.com/industry-news/news-brief/gmg-launches-geo-content-services-for-b2b-tech-brands/50989/
GMG Launches GEO Content Services for B2B Tech Brands - Demand Gen Report
Nov 30, 2025 - Gabriel Marketing Group has launched its enhanced content development services for AI visibility and Generative Engine Optimization (GEO).
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https://adage.com/brand-marketing/aa-gen-z-brands-q2-2025-poppi-sofi-coinbase/
20 brands catching Gen Z’s attention right now: Q2 2025 - Ad Age
Jul 22, 2025 - Poppi, SoFi, Coinbase, Revolve and Timberland are among the brands generating interest from Gen Z.
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https://www.vogue.com/article/gen-zs-want-chaotic-customisation-in-2025-how-can-brands-tap-in
Gen Zs Want ‘Chaotic Customization’ in 2025. How Can Brands Tap in? | Vogue
Nov 19, 2024 - Trend forecasters predict that over-the-top and individualistic embellishments and personalisation will be big for young consumers next year, as they reject...
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https://www.gendigital.com/us/en/family-of-brands/
Our family of consumer brands | Gen™ | Gen™
Explore the consumer brands who make us uniquely powerful as leaders in Cyber Safety: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.
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https://www.demandgenreport.com/demanding-views/how-sms-marketing-will-rebuild-trust-and-drive-engagement-for-b2b-brands/49085/
How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands - Demand Gen Report
Jun 10, 2025 - The brands that see the most ROI will be those that use SMS to build trust, deliver value and build deeper relationships with their audiences
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https://adage.com/brand-marketing/aa-gen-z-brands-q3-2025-harris-poll-dove-chatgpt-haribo/
20 brands catching Gen Z’s attention right now: Q3 2025 - Ad Age
Nov 13, 2025 - Dove, Wingstop, ChatGPT and Lululemon are among the brands that gained ground with younger consumers.
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