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This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting capabilities, plus what advertisers...

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We had an amazing live PPC Chat session on December 16th where we got to as many community questions about Google Ads as we could. This post captures all of...

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This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

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Jan 2, 2025 - Our Process Initial Analysis and Strategy We organize a one-on-one with you to understand your campaign goals, and then we work with you to set practical goals...

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Dec 1, 2025 - Pay-per-click advertising -- often Google Ads -- have significant pros and cons. Learn what law firms need to consider.

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Nov 22, 2025 - A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand...